Let’s face it, some trends and product launches can be flops – we’re looking at you, Google Glass and Cheetos® Flavored Lip Balm. But, while many organizations may be reluctant to get behind the latest socially-conscious trend – such as ditching plastic straws for reusable ones – it’s clear this shift is here to stay. Equally important is that your business gets on board. Not only is it the right thing to do but, but showing your customers you care, will drive more engagement, more consideration and more conversion from buyers who care, to buyers who will become your ultimate long-term customers and advocates.
So, then, the big question: WHY are reusable straws not just trending but redefining the way millions get their sip on? And why does YOUR business need to get in the mix and offer these sought-after premiums to your employees, customers and vendor partners? Here are 4 good reasons…
#1. You’re Doing THE ENVIRONMENT Some Serious Good
Believe it or not, Americans are using and tossing about 390 to 500 million straws per day. And, despite our most well-meaning efforts, those straws are ending up in not-so-great places – think landfills (where they take 200 years to decompose), water supplies (gross) and oceans (sorry, sea life).
What’s more, because many of these straws are made from polypropylene – not far off from what powers cars – dumping these straws increases greenhouse gases and drives climate change in the wrong direction. So, while it may feel like nothing to toss a plastic straw or two, they do add up fast. And as they do, their impact is felt, literally, for generations. Sip on that!
#2. You’re Doing YOUR TEAM Some Serious Good
Send your team out with a socially-conscious product, one that is on the tip of your clients’ collective tongue and you’re giving them a serious leg-up. Think about it – hand over a perfectly-package reusable straw with a quick, personalized note and nod to why you chose this forward-thinking piece and you’ve got their attention. More importantly, you’re giving that client an opportunity to show off their trendsetting, eco-friendly side, without the heavy lifting. It’s truly a win/win and, really, who doesn’t love that?
#3. You’re Doing YOUR CUSTOMERS’ Customers Some Serious Good
Think about how many times you sip through a straw in a single day. A lot, right? There’s the iced coffee en route to the office; the sparkling H2O you’re sipping desk-side; and the straw popped into your meal time drink order. The list goes on and on, and each straw is, believe it or not, super toxic.
Plastic drinking straws contain phthalates and bisphenol A – AKA “BPA.” BPA exposure has been tied to countless long-term issues including behavioral problems in kids to heightened rates of cancer, heart issues and more. When you brand and share reusable straws, you’re acknowledging these seismic concerns and telling your customers, “WE CARE.”
#4. You’re Doing YOUR Brand Some Serious Good
It’s simple – you want to be the brand that does its part and sets the trends for your team, your clients and beyond. Enter reusable drinking straws. The majority of Americans haven’t yet converted from classic plastic but, given the media buzz, most have heard about the push for a change. In other words, you’ve got a primed market out there, jam packed with people who know there’s an issue but maybe aren’t fully in the loop, or simply, haven’t gotten their hands on a reusable straw just yet.
Our advice? Be the solution and you’ll forge a serious bond personally and professionally – and, of course, you’ll be laying the groundwork to share your branded straw over a quick drink (or two…).
Check out our new collection of reusable straws and set the wheels in motion for your next great promo piece.
From custom tote bags, to drinkware, to apparel…there are so many options for promotional merchandise it could literally make your head spin. While most companies are going to use promo item staples such as bags and pens, you don’t need to be boring. If you take a look at companies like Google, their promo choices are never boring – ever! If you want to stand out, make a statement and kick your competition to the curb, you have to step up your game. That is what working with ePromos is all about.
Here is our most recent instalment of top trends to get you noticed and make your competition jealous. Inventors are constantly bringing us the latest concepts in branded giveaways and our merchandisers have their fingers on the pulse of leading-edge promotional products. Here is the Top 10 list shaping the 2016 promotional products landscape.
1. Inflatable Loungers:
You’re probably seeing these brightly colored custom inflatable loungerseverywhere. Also known as breeze bags, wind couches, beach sofas and air chairs. They are a retail sensation and now you can get them with your logo. Talk about impressing your clients. At home loungers are great outdoors or indoors: soccer games, movie nights, video gaming, sleepovers or instant extra seating that looks cool. Many of our clients are saying recipients love them at the office as a fun piece of extra furniture. Portable, waterproof, durable, and easy…just gather some air, roll up the end and clip – it’s ready to go in seconds. Unclip, rollup releasing the air and store in the drawstring bag. Your logo goes both on the lounger and the bag for great exposure. Go make your mark with this trendsetting product.
Instant Inflatable Custom Lounger Bag
Click here to see our video on How to blow up an inflatable lounger.
2. Insulated Tumblers:
Two of the biggest names in drinkware have made a huge impact in retail. Everyone wants one! However, there is no need to spend $30-$50 per tumbler on a Yeti or Swell. ePromos has similar high quality custom tumblersand you don’t have to pay the high price tag for a brand name. Depending on the drinkware you choose, these less expensive tumblers will also keep ice for more than 24 hours. Vacuum-sealed which means the temperature outside doesn’t conduct through to the liquid inside. Many of our items are sprayed internally with copper for extra insulation. Insulated tumblers have become increasingly popular for coffee and tea, too…keeping beverages hot long after a morning commute. In addition, you don’t have to settle for just the stainless steel color and smooth texture, ePromos brings some style in a wide range of textures and colors to match your company’s identity..
Stainless Steel Copper Insulated Custom Tumblers – 20 oz.
Stainless Steel Copper Insulated Custom Tumblers – 30 oz.
Stainless Steel Double Wall Custom Tumbler – 20 oz.
3. Virtual Reality Goggles:
Virtual Reality Goggles are no longer a product of the future. Today your brand can exist on this futuristic product so anyone can experience VR and transport themselves anywhere in the world. Choose your favorite virtual reality app, slide a smartphone into these goggles (promoting your logo) and transform any cellphone into a virtual reality experience. Promote your brand at a low cost and you can order small quantities to make this cool giveaway even more affordable.
Cardboard Virtual Reality Custom Goggles
4. Waterproof Bluetooth Speakers:
Bluetooth technology is quickly making wired electronics a thing of the past. When customers need a bigger sound from their devices, you can gift them a quality speaker imprinted with your logo – an item with high perceived value that people will appreciate. Our current selection of custom Bluetooth speakers features over 80 items in a wide variety of shapes with carry-along features such as carabiners, straps, clips or hooks to secure the speaker. We even have multifunction speakers that also serve as chargers and sell from brand names such as Brookstone and OrigAudio.
Waterproof Bluetooth Cube Custom Speakers
5. The Heather Look
One of the most fashionable fabric trends this year has been heathered items. Traditionally custom apparel was the only promotional product where you found heather looks. Now this fashion favorite look of heather can be found in portfolios, lanyards, totes, caps, duffel bags and more. And, you’ll find colors beyond the traditional heather gray, we are using many base colors interwoven with white thread to produce muted shades to match your logo. Look for these hot new items at ePromos.com.
Striped Heather Custom Tote Bag – 18.25″w x 13.75″h x 4.25″d
Heathered Custom Lanyards w/Metal Crimp & Split Ring – .75″w
New Era Heather Melton Wool Unstructured Custom Caps
Remote Control Flying Drone Custom Toys
The newest and coolest trend up there, literally is Remote Control Flying Drones. You’ll be making a difference with your logo on a promotional drone that you know is going straight home and creating backyard bonding with the family. Gifts that allow for family bonding are always effective. Drones will be the main attraction as the top prize at any tradeshow booth – talk about a conversation starter! Giving a drone as a gift will be an effective advertising tool as well as keeping recipients buzzing while your brand is taken to new heights.
7. Fitness Bracelets
Personal fitness trackers are on the shelf at stores everywhere. ePromos offers brand name Fitbits with your logo and fortunately, we also have activity trackers at much lower prices so you can get your name on recipient’s wrist daily! Imagine your logo on the trendiest fitness technology in the industry. These fitness-aware devices not only keep time, track distances and display calories burned, these good health promoters will show your company cares about wellness. Jump on this trend to make your business stand out from the rest.
Activity Tracker Custom Wristband w/ Clock
8. Mobile Chargers
Cell Phone Custom Chargers Accessory Kit
Today, cellphone battery life is a lifeline. Whether it’s personal or business, people rely on cell phones every day…so you can bet your audience will find a cool charger imprinted with your brand very useful. ePromos suggests this custom charging kit to show your clients you are there for them. The kit includes a USB car charger, a USB wall charger and 3-in-1 charging cables. At 2.1 amps of power these work with tablets and charge smartphones twice as fast as typical 1 amp chargers. That’s power at clients’ fingertips…and your brand is there, associated with being a lifesaver too!
9. Selfie Sticks
Yes,Selfie Sticks are still hot! Reach out to your customers and promote an easier way to take a selfie. Favorite moments will be captured while you promote your brand with an ePromos customized selfie stick. Travel with your audience and capture the good times with the perfect picture…your logo is alongside the fun too!
10. City Style Totes
The conservation movement is huge right now in the world but many bags lack style. Handing out an ePromos customRuMe Tote Bag with your logo provides a high fashion on trend item that is practical and eco friendly. shows your company is environmentally aware. Customers opting for green-friendly commuting need an on-the-go carrying solution will love this bag! Imagine a lightweight bag that can fold up to fit in the palm of your hand, and is. But this durable enough to tote expands and can hold up to 50 pounds! Useful every day and ready to carry almost anything…anywhere. Here’s a link to many other on trend styles:
RuMe Classic Medium Custom Tote Bags – 15.5″w x 15.5″h x 4″d
For years, marketers have been doling out eco-friendly promo products. They put their logo on anything from organic cotton t-shirts to recycled tote bags to position their brand as a green one and to connect with eco-minded customers.
But is it really worth it to go green? What’s the payoff? Here are three reasons to include eco-friendly promo products in your marketing campaigns.
1. They generate hype for your brand.
Eco-minded consumers tend to be some of the most loyal and vocal in the world, and eco-friendly promo items are a way to connect with this influential group. Give them logo items that resonate with them, and they’ll enthusiastically stand behind your brand. They’ll also tout it to their friends and followers, gaining your brand extra exposure.
2. They cut through the clutter.
Marketers have to compete to gain the attention of their target audience. Eco-friendly promo products stand out because they’re directly targeted to recipients. People want to receive promos that are relevant to their interests and lifestyle. For example, a yoga studio would be smart to give away organic cotton tank tops or yoga bags. A juice bar could hand out eco-friendly tumblers or sports bottles. These giveaways align with the brands and help differentiate them.
3. They position your brand in a positive light.
Eco-friendly promo items can increase brand awareness while simultaneously showcasing a commitment to sustainability. Marketers aren’t limited to a handful of organic or recycled options, either. There’s an abundance of unique, innovative green products, from solar-powered tech promos to trendy apparel choices. Take a look at all the eco-friendly promo items you can choose from.
Eco-friendly promo products are a smart addition to any marketing program. They’re also more affordable than you might think – many are priced at under a buck a piece. As with any promotional products, always consider who’s going to receive them. Sometimes it’s helpful to target a small group of loyal customers instead of marketing to the masses with your eco giveaways.
Want to see more eco-friendly marketing ideas? Check out our Pinterest board.
Are you in need of some great, green promotional ideas as an Earth Day Promo? If you find yourself scrambling—Earth Day is Monday, April 22—take a look at these ways your business can celebrate the greenest day of the year.
Go lights out for the day (or longer).
Keep your company dark on Earth Day. Try using daylight only to show employees how simple it is to work by sunlight. Hand out promotional flashlights to mark the occasion and to help employees navigate darker hallways or windowless rooms.
Make an eco-friendly pledge.
Between the disposable cups in the breakroom and the reams of paper you go through each week, maybe your company’s not so green. This Earth Day, make a commitment to leave a smaller eco footprint. Give employees custom water bottles or logo coffee mugs, and distribute eco-friendly promotional notebooks made from recycled paper.
Green up the office.
Spruce up your workspace and present employees with something special by handing out promotional planters. If you’re working with a smaller budget, try promotional seeded paper bookmarks or custom seed packets.
Earth Day is huge—more than 192 countries celebrate it every year. It’s an opportunity for your company to make an eco-friendly statement and get your name out in the world. Plus, there are some cool, unique options when it comes to eco-friendly promotional products. Make sure your business doesn’t miss out.
Promo know-how tip:
Any time you host a company-wide event (on Earth Day or any other time), hand out promotional items with your company name, logo and date to commemorate the event. Talk to our Brand Consultants for ideas that fit your needs and budget.
Going green is hardly a new trend, but one thing is for sure: This year’s eco-friendly promotional products are fresh, creative and inspiring. They’re not the same old tired ideas—they’re actually new, and we were impressed by the offerings at ASI Orlando.
We spotted several cool options if you’re aiming to promote your business with environmentally responsible items this year. And why wouldn’t you?
More than half (57%) of consumers consider the environmental impact of the products they use, according to an Ipsos poll. Plus, 66% of consumers think companies should support the environment, reveals research from Nielsen.
Ipsos reports that college grads, residents of the Northeast and young adults are the biggest supporters of green products. If you’re targeting these markets, eco-friendly promotional products can have a big impact on your sales.
Bamboo is popping up everywhere, and now you can put it to work for your brand with bamboo custom tumblers. You win from a green standpoint and a marketing standpoint. These glasses are reusable and made from one of the most eco-friendly materials in the world. We love how each cup is a little different, too, with slight variations in color and texture due to the natural properties of the bamboo.
Want something incredibly cool, different and green? You’ll love these hand-crafted custom bowls. They would make a great kitchen promotional item. They’re gorgeous décor (we’d put one in the office), incredibly eco-friendly (they’re made from recycled bicycle spokes), and they’re customizable. Oh, and they’re made by artisans from Noah’s Ark, an organization that provides healthcare, education and housing in India. Our minds? Blown. What a great way to associate your brand with something uniquely eco-conscious and socially responsible.
These custom planting kits are packed with everything your customers need to start a garden: a pot, soil and seed paper. It’s a creative way to send a message about growth, and it’s also great for springtime campaigns and Earth Day promotions.
Promo know-how tip:
Many companies are promoting a green message (and have been for years), so if you want your eco-friendly promotional products to stand out, choose something new and different. Let our Promotions Specialists help.
Beer and gardening: While they typically don’t go together, they mesh perfectly in Molson Canadian’s new promotion. The beer company is using plantable custom coasters to generate buzz for its Red Leaf Project, an effort to help beautify Canada.
Consumers can pick up specially marked boxes of the brew to snag a promotional coaster, which, when planted and nurtured, will grow into a stately Black Spruce.
This promotional product is a perfect fit for Molson, which is striving for a more sustainable image. The custom coasters along with logo imprinted glasses boast the company’s signature shades of red, white and blue, and they clearly state the mission of the promotion: To make Canada better, one beer at a time.
Cheers to that.
Promo know-how tip: Many promotional coasters, because of their slim design, are excellent for direct-mail campaigns.