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CBS Takes Eggvertising into Primetime


We’ve done some posts about eggvertising before, but the NYTimes just did a feature about CBS adding eggvertising to their fall advertising lineup, which is the first widespread application of this technology as far as I know. These eggs will promote CBS shows with some tasty ad copy. According to the president of the CBS marketing group, they’ve “gone through every possible sad takeoff on shelling and scrambling and frying.” Eggcellent!
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