Tag: event marketing

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Trend Alert: Best Promotional Items, Giveaways and Swag for 2017


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Recently, our staff from ePromos attended the Promotional Products Association International (PPAI) Expo in Las Vegas. We had our eyes peeled for emerging trends and innovations in custom logo merchandise. This includes identifying the best-of-the-best products, and new decoration methods to help our customers’ brand look amazing and be effective with their marketing spend. ePromos helped you find the best promotional items in 2016 – now check out our top ten trends in promotional products for 2017 below!

1. Retail Appeal – Products Plucked from the Store Shelf

It’s referred to as the “retail effect”: the products you see on the shelves when you go shopping are now available as promotional products. Not only will you find popular brand names at ePromos, you’ll also find lower priced retail lookalikes that may better fit your budget. To garner more brand awareness, look to this latest trend. Retail-related products have a high perceived value and quality — and the quality of your product has never been more important. Even better, you can add to your logo to put your personal, unique touch on it. Take it one step further with retail packaging, which is a practical way to get more eyes on your logo! Aesthetically pleasing packaging will increase the perceived value of the gift you are giving.

 

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2. Refined Look of Copper

One of the biggest trends right now is copper. Try promotional products made entirely out of copper, or with copper accents and lining that adds to the performance of products. Copper used in drinkware adds insulation for extended thermal retention, keeping hot drinks hot and cold drinks cold for longer. Brand names to look for using the insulation qualities of copper are Grizzly®, and Pelican®. For the tasteful look of copper, check out our Copper Moscow Mule Mug, Copper-Insulated Tumbler to enhance the aesthetic of your at-home bar. Your customers will love Copper-Colored Water Bottles, which are a stylish piece to tote around the gym or town on a hot summer day. These trends are likely to remain for their fabulous look, their ability to fit any budget and their functionality.

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3. Matte Finish Credibility

Not all that glitters is gold! Look for products that have this aesthetic — sometimes called powder coated. It’s an elegant, soft matte look that everyone is loving! This look is a new trend in promotional products, and an original idea that will help you successfully promote your brand. A powder finish absorbs light rather than reflecting it, so this finish reduces highlights and you can see more of the branding. Customers with discerning taste will appreciate these items because with a powder polish, you get the appeal of a different texture. Many hot promotional items are getting a makeover with this trendy appearance.

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4. Bluetooth Earbuds Make Great Corporate Gifts

Today everyone is connected and dependent on gadgets, continually upgrading to current technology. That’s why useful technology products remain on our Top 10 list, especially Bluetooth-enabled products. Wireless earbuds allow the recipient to listen to their favorite music, book or podcast with cord-free convenience. Some features our collection of Bluetooth earbuds include: hours of playback time, volume control, built-in microphone, power switch, charging cable and earbuds easily pair with another device. Some of the best corporate gifts are ones that recipients can use both inside and outside of the office. New gear and gadgets are a valuable product that recipients will appreciate for a long time, keeping your brand on hand every day.

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5. Outdoor Inspired Promos

Some of the best giveaways are when you keep your client, customer or employee’s personal interests in mind. For nature lovers and adventurers that often head outdoors, gift promo products that fit well into a rugged environment. Even products that simply remind one of the great outdoors are slated to be extremely popular in 2017, as they were showcased at the Expo. If your customers and employees lean more toward the rugged side of recreation, you can effectively advertise to those enjoying activities and relaxation that are a bit more robust. Fishing excursions, field days, team building expeditions, camping and boat shows, sporting games and more are perfect events to reach those individuals with a passion for the outdoors. Forget your run-of-the-mill standard promo items – outdoor gear are unique corporate gifts that will be sure to impress. Gear up the people you most appreciate with binoculars, coolers, survival products, chairs, picnic blankets and more.

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6. Go for Full-Color Full-Wrap Printing for One of the Best Promotional Giveaways

Endless printing will spice up your marketing efforts. To wonderfully represent your brand, try the newest way to create stunning full-color images that wrap 365 degrees around your product. The illusion created is that the image has no beginning and no end. ePromos offers this unique option, so you can design your promotional products with artwork that wraps around the entire cylinder-shape of tumblers, bottles, glasses and more. Full-wrap printing creates an opportunity to expand on your overall marketing communication by using imagery that is seen no matter which way the product is turned. You can tell more of your story both visually and with text using this exciting new decoration method of printing. This seamless and continuous 360-degree design will change the way people are looking at your logo.

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7. Smart Technology

Considering how everyone today is connected and dependent on gadgets, the trend of giving away Technology items is here to stay. In 2017, technology is still strong trend and “smart tech” is the favorite for B2B marketing. Technology that comes in handy when people least expect it reflects well on your brand. For useful items at work, home, play and information, look to the favorites: Power Banks, Bluetooth Earbuds, USB Drives, Stylus Pens and Bluetooth Speakers. You can plan on the tech trend to remain a trend because they are becoming more cost effective and “smarter” by the day. You can guarantee your brand will be seen because these products have the potential to be used on a daily basis. Virtual Reality is still hot for a smart tech gift. Hand out these goggles and you’ll transport your customers to anywhere in the world. You can speak to one of our Brand Consultants about making your very own VR application featuring your brand! If you’re looking for one of the best trade show giveaways, look no further. Attendees will flock to your booth for quality smart tech gadgets.

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8. Soft-Sided Special

The next big trend that is sure to build a stronger relationship with customers and show your appreciation to employees is a soft-sided backpack. One of the best in the world is Engel…a legend in reliability®! These rugged 23-quart personal carrying coolers can be a backpack or a tote and they have an endless amount of quality features. First, this cooler keeps anything cooler longer with one-inch thick foam insulation. Its interior radiant barrier liner reflects the sun’s long-wave heat radiation to further enhance the backpack cooler’s cooling capabilities. Under typical conditions, the backpack cooler will hold ice for up to three days. In addition, the liner is removable so you can get food easier and clean the bag. Made of 500D tear-resistant polyester, these totes can carry almost anything you want to keep cold. Plus, the waterproof TPE coating easily cleans up after any adventure. The reinforced bottom is flat with non-skid feet. These backpacks are unique gifts for employees, and a thoughtful way to remind them you care about easing their commute and making their lunch breaks more convenient. These backpacks are available in white or Realtree Camouflage for an additional fee. You also get to co-brand with a brand of excellence — Engle® is printed on the front pocket.

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9. A Neon Touch

We love electric bright colors and we’re happy to see that neon-colored promotional products are still a hot trend. No matter what product you want to promote your business, there are options that feature this neon trend and style to make your company stand out it a crowd. We encourage you to jump on the trend with bright fluorescent-colored pens, ceramic mugs, sunglasses, markers, drinkware, t-shirts, caps and other apparel. Brighten up your employee’s or client’s day with any one of these stand-out items.

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10. Trendy Cork Elements

If you’re looking for cool giveaways and swag ideas, there was a ton of buzz at the show for Cork. Cork is the emerging trend of the year and one that is likely to remain in high demand in 2017. The great attributes of cork make it appropriate for promotional products. Cork is eco-friendly, durable, anti-microbial, doesn’t absorb moisture, and the shades of cork display beautifully. If you’re dying for an upscale look, check out our dyed cork custom merchandise. Uncork your imagination because your logo could be on drinkware, journals, USB drives, pouches and more. We offer a variety of cork-accented products at different price points, so this trend fits into any marketing budget.

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Take a tour of our promotional products to see all the products taking off in 2017. Choose any of these trendy products, and it’ll be a unique trade show giveaway that will certainly attract people to your booth. Whether you’re looking for a memorable, unique client gift, or want to get your brand name out there with personalized promotional products — you’ll find affordable, unique, colorful and universal ideas for your customers at ePromos. Shop our selection of 2017’s hottest, trendiest products today!


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Glass Etched Wine Bottles – a Personalized Gift & Sophisticated Business...


Have you been looking for something to show customers or partners how much you appreciate their loyalty? Set yourself apart from the competition with etched wine bottles! Anyone can give out a pen or a stress ball, but those trinkets aren’t fit for repeat clients or generous donors. A nice bottle of wine is a sincere gesture that they can enjoy during a special occasion, while the bottle becomes a keepsake.

Our Process

We want to give you the finest quality decorated wine bottles that will be cherished by recipients. Our process is done by hand to provide a deep etching with luxurious texture for a one-of-a-kind design on every bottle. Add one color to create a branded message that catches the eye, or choose a full-color, vibrant design for a beautiful decor piece.

Select from LaTerre Cabernet, LaTerra Chardonnay, Monterey Cristal Champagne, and sparkling cider. For spirit or wine enthusiasts wanting a different selection, we invite you to work with one of our brand consultants to create a custom order.

Etched Promotional Wine Bottle - LaTerre Chardonnay - 750ml Etched Custom Champagne Bottle - Monterey Cristal Etched Custom Wine Bottle - LaTerre Cabernet - 750ml

Glass Etching On Bar Accessories

Our options don’t stop at wine and liquor bottles. We also have etchable bar accessories and packaging to choose from. Pairing a wine bottle with accessories that display a matching design is the perfect touch to make your business stand out from the pack. One of our brand consultants can help with putting kits together with various items, including some not listed on our site. Start brainstorming ideas with our list of example products below!

Glass Bar Accessories

  • Wine Glasses
  • Stemless Drinkware
  • Stemmed Drinkware
  • Flutes
  • Brandy Tasters
  • Martini Glasses
  • Rocks Glasses
  • Beer Mugs
  • Pilsner Glassware
  • Decanters
  • Wine Carafes
  • Leather Presentation Boxes
  • Wooden Presentation Boxes
  • Glass Front, Wooden Presentation Boxes
  • Glass Wine Holders
  • Glass Wine Stoppers

Customized Wine Bottles as Party Favors

Etched wine bottles go beyond customer appreciation, including gifts for large celebrations. Attendees of weddings, anniversary parties, and corporate holiday parties will appreciate a remembrance bottle of wine to take home with them. You can engrave the date along with a special message that fits the special occasion. Take a look below at some example phrases:

Special Occasion Wine Etching

  • A Special Thank you
  • Thank You for Your Service
  • Happy Birthday
  • Aging Finer Than Wine
  • Season’s Greetings
  • Happy Hanukkah
  • Merry Christmas
  • Happy Holidays from the Private Wine Cellar of (Insert your name)

Increase Business with Etched Wine Bottles

Nothing says “congratulations” quite like a bottle of wine. Many businesses help their clients with major life changes, such as buying a home. Wouldn’t it be a wonderful gesture to show up with an etched bottle of sparkling wine, saying “Best Wishes on Your New Home,” with your logo and business information etched at the closing? They would admire that bottle for years, while their guests would see it proudly displayed every time they come over.

You can also achieve new deals and strike fruitful business relationships by using etched wine bottles as an out of the ordinary sales tactic. Often, if you want to do business with someone the only way to get to them is through their assistant. Sometimes those thoughtful touches are what help you get a foot in the door to land a big contract.

We hope these ideas make doing business and hosting events extra special. To start your etching, design a custom order, or build a unique gift set, give one of our brand consultants a call today at 844-768-0319!

Please Note: Kentucky, Tennessee, Pennsylvania, Maryland, Utah prohibit shipment of alcohol by law. Non-alcoholic wines are available, please contact your Brand Consultant for details.

Our products’ prices include a one color/design imprint in any location. There is a setup charge per color/design. For each additional imprint or color added, an additional per-item charge will be added. The information below breaks out the pricing and available locations.


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Tradeshow Season is Here: 3 Tips To Make Your Next Event a Success!


Tradeshow season is here, and that means its time to start planning and strategizing for your next event! Industry trade fairs provide incredible opportunities for networking, lead generation, competitor research, and more. Keep these simple tips in mind to help you prepare for a successful presence at your next show:

Don’t neglect your booth’s appearance! Nothing is sadder than a tradeshow booth that consists of a plastic folding table and a few ratty chairs someone dug out of their basement 20 minutes before the show. It’s important to create a space that looks inviting, friendly, and professional. This can be easily done on a budget by investing in some logo table skirts and a custom booth sign or two. While you’re at it, make sure your booth team looks professional too – they are a reflection of your company’s image. A couple of embroidered polo shirts ought to do the trick!

Have plenty of tradeshow freebies on hand! Tradeshow giveaways are the most looked-forward-to part of any event. Make sure to capitalize on their popularity and effectiveness by stocking up on unique items that will help you achieve your goals for the show. Whether you want to attract more traffic to your display, make sure people remember your company after the show, or just increase brand exposure and awareness, tradeshow freebies are the way to go! Looking for some items people are guaranteed to love? Check out our Top 10 Tradeshow list – all of the best-selling giveaways and show supplies in one convenient list!

Do some lead follow-up BEFORE the show! Get the most out of your presence at the tradeshow by speaking with leads beforehand and letting them know where you’ll be. Writing a personalized letter and enclosing a small promotional gift is a great way to ensure a positive reaction and high response rates. Even something as simple as a promotional pen can be enough to get leads to pencil in some time to visit your booth! Getting people warmed up before the show starts is a much easier way to work a lead than to start from scratch at the show when time and attention are limited.

 


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Event Marketing: Increase Turnout With Creative Invitations



Looking for ways to boost attendance rates at your next event? Here’s a tip: get creative with your event invitations! Tangible event invitations and reminders are more memorable than your everyday print invites, especially if they are relevant to the event itself.

At The Brazilian Motorcycle Fair, the largest motorcycle event in Latin America, this strategy was used to attract more attendees and get them engaged and excited about the show. To create the special invitations, organizers contracted one of the most popular tattoo artists in the country to create three tattoo designs. These designs were used to create temporary tattoos that would serve as admission tickets for the event.

The custom tattoos were sent as part of a direct mail package to the target audience, who had to wear or display their custom ink at the venue entrance in order to get in. To keep things running smoothly, special optical scanners were used to read the tattoos right off of peoples’ skin.

As one event organizer put it, the tattoo invites let “anyone who had the passion for motorcycles running in their blood to also show it on their skin!”

Watch the custom tattoo invitations in action here.


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Use QR Codes At Your Next Tradeshow or Conference!


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As smartphone use continues to grow, QR codes are quickly becoming a marketing tool worthy of your attention. These barcodes have been around for more than 15 years, but up until now haven’t been useful for most businesses.

CEO of ShareSquare Matthias Gallica explains why:

Nearly every year since 1994 has been hyped as the year that QR codes pierce the mainstream, but in 2011 the hubbub is finally reaching a fever pitch. This is thanks to a confluence of factors: Critical mass in smartphone penetration, a large installed base of many barcode-scanning apps, and an approaching social tipping point of awareness.

In other words, QR codes should definitely be considered if you’re looking for ways to drive offline-to-online interactions.

One interesting way to put QR codes to work for your business is to incorporate them into your tradeshow, conference, and event marketing strategies. By imprinting QR codes on promotional products and event literature, you can send visitor traffic to mobile sites that reinforce your message and call to action.

It goes something like this: a visitor approaches your event booth and picks up some tradeshow giveaways and company literature, both of which include your QR code. With their curiosity piqued, people scan the codes using their smartphones and are sent to mobile sites optimized to reinforce your message. These sites can include whatever information you’d like, but are most useful when they drive conversions by encouraging visitors to do things like opt-in to your mailing list, bookmark your website, request more info, etc.

Here are some tips for using QR codes during your next event:

  • Don’t link to websites and landing pages that aren’t optimized for mobile phones. You want the experience to be as user-friendly as possible!
  • To encourage scans, put a call-to-action (i.e. “Scan to Win”) near the QR code wherever you use it.
  • Test scan your QR codes before you print them on thousands of products and handouts!

You can create your QR codes in seconds using this handy online QR code generator.