Tag: gift with purchase


The Top Promotional Products Trends Of 2016

From custom tote bags, to drinkware, to apparel…there are so many options for promotional merchandise it could literally make your head spin.  While most companies are going to use promo item staples such as bags and pens, you don’t need to be boring.  If you take a look at companies like Google, their promo choices are never boring – ever! If you want to stand out, make a statement and kick your competition to the curb, you have to step up your game.  That is what working with ePromos is all about.


Here is our most recent instalment of top trends to get you noticed and make your competition jealous. Inventors are constantly bringing us the latest concepts in branded giveaways and our merchandisers have their fingers on the pulse of leading-edge promotional products. Here is the Top 10 list shaping the 2016 promotional products landscape.

1. Inflatable Loungers:

You’re probably seeing these brightly colored custom inflatable loungers everywhere.  Also known as breeze bags, wind couches, beach sofas and air chairs. They are a retail sensation and now you can get them with your logo. Talk about impressing your clients. At home loungers are great outdoors or indoors: soccer games, movie nights, video gaming, sleepovers or instant  extra seating that looks cool. Many of our clients are saying recipients love them at the office as a fun piece of extra furniture. Portable, waterproof, durable, and easy…just gather some air, roll up the end and clip – it’s  ready to go in seconds. Unclip, rollup releasing the air and store in the drawstring bag. Your logo goes both on the lounger and the bag for great exposure.  Go make your mark with this trendsetting product.

Instant Inflatable Custom Lounger Bag

Click here to see our video on How to blow up an inflatable lounger.

2. Insulated Tumblers:

Two of the biggest names in drinkware have made a huge impact in retail. Everyone wants one! However, there is no need to spend $30-$50 per tumbler on a Yeti or Swell. ePromos has similar high quality custom tumblers and you don’t have to pay the high price tag for a brand name.  Depending on the drinkware you choose, these less expensive tumblers will also keep ice for more than 24 hours. Vacuum-sealed which means the temperature outside doesn’t conduct through to the liquid inside. Many of our items are sprayed internally with copper for extra insulation. Insulated tumblers have become increasingly popular for coffee and tea, too…keeping beverages hot long after a morning commute. In addition, you don’t have to settle for just the stainless steel color and smooth texture, ePromos brings some style in a wide range of textures and colors to match your company’s identity..

Stainless Steel Copper Insulated Custom Tumblers – 20 oz.

Stainless Steel Copper Insulated Custom Tumblers – 30 oz.

Stainless Steel Double Wall Custom Tumbler – 20 oz.











3. Virtual Reality Goggles:

Virtual Reality Goggles are no longer a product of the future. Today your brand can exist on this futuristic product so anyone can experience VR and transport themselves anywhere in the world. Choose your favorite virtual reality app, slide a smartphone into these goggles (promoting your logo) and transform any cellphone into a virtual reality experience. Promote your brand at a low cost and you can order small quantities to make this cool giveaway even more affordable. 

Cardboard Virtual Reality Custom Goggles

Cardboard Virtual Reality Custom Goggles











4. Waterproof Bluetooth Speakers:

Bluetooth technology is quickly making wired electronics a thing of the past. When customers need a bigger sound from their devices, you can gift  them a quality speaker imprinted with your logo – an item with high perceived value that people will appreciate. Our current selection of custom Bluetooth speakers features over 80 items in a wide variety of shapes with carry-along features such as carabiners, straps, clips or hooks to secure the speaker. We even have multifunction speakers that also serve as chargers and sell from brand names such as Brookstone and OrigAudio.

Waterproof Bluetooth Cube Custom Speakers





5. The Heather Look

One of the most fashionable fabric trends this year has been heathered items. Traditionally custom apparel was the only promotional product where you found heather looks. Now this fashion favorite look of heather can be found in portfolios, lanyards, totes, caps, duffel bags and more. And, you’ll find colors beyond the traditional heather gray, we are using many base colors interwoven with white thread to produce muted shades to match your logo. Look for these hot new items at ePromos.com.

Striped Heather Custom Tote Bag – 18.25″w x 13.75″h x 4.25″d

Heathered Custom Lanyards w/Metal Crimp & Split Ring – .75″w

New Era Heather Melton Wool Unstructured Custom Caps









6. Drones

Remote Control Flying Drone Custom Toys

The newest and coolest trend up there, literally is Remote Control Flying Drones. You’ll be making a difference with your logo on a promotional drone that you know is going straight home and creating backyard bonding with the family. Gifts that allow for family bonding are always effective. Drones will be the main attraction as the top prize at any tradeshow booth – talk about a conversation starter! Giving a drone as a gift will be an effective advertising tool as well as keeping recipients buzzing while your brand is taken to new heights.





7. Fitness Bracelets

Personal fitness trackers are on the shelf at stores everywhere. ePromos offers brand name Fitbits with your logo and fortunately, we also have activity trackers  at much lower prices so you can get your name on recipient’s wrist daily! Imagine your logo on the trendiest fitness technology in the industry. These fitness-aware devices not only keep time, track distances and display calories burned, these good health promoters will show your company cares about wellness. Jump on this trend to make your business stand out from the rest.

Activity Tracker Custom Wristband w/ Clock



8. Mobile Chargers

Cell Phone Custom Chargers Accessory Kit

Today, cellphone battery life is a lifeline. Whether it’s personal or business, people rely on cell phones every day…so you can bet your audience will find a cool charger imprinted with your brand very useful. ePromos suggests this custom charging kit to show your clients you are there for them. The kit includes a USB car charger, a USB wall charger and 3-in-1 charging cables. At 2.1 amps of power these work with tablets and charge smartphones twice as fast as typical 1 amp chargers. That’s power at clients’ fingertips…and your brand is there, associated with being a lifesaver too!



9. Selfie Sticks

Yes, Selfie Sticks are still hot! Reach out to your customers and promote an easier way to take a selfie. Favorite moments will be captured while you promote your brand with an ePromos customized selfie stick. Travel with your audience and capture the good times with the perfect picture…your logo is alongside the fun too!

10. City Style Totes

The conservation movement is huge right now in the world but many bags lack style. Handing out an ePromos custom RuMe Tote Bag with your logo provides a high fashion on trend item that is practical and eco friendly. shows your company is environmentally aware. Customers opting for green-friendly commuting need an on-the-go carrying solution will love this bag! Imagine a lightweight bag that can fold up to fit in the palm of your hand, and is. But this durable enough to tote expands and can hold up to 50 pounds! Useful every day and ready to carry almost anything…anywhere. Here’s a link to many other on trend styles:

RuMe Classic Medium Custom Tote Bags – 15.5″w x 15.5″h x 4″d












A Gift With Purchase Sweetens The Deal For Shoe Shoppers

What’s better than a great pair of shoes? A great pair of shoes that comes with a custom tote bag and promotional lip balm … for free.

blowfish shoes fashion's night out

ePromos helped Blowfish Shoes develop just such an alluring gift-with-purchase promotion for Fashion’s Night Out (FNO) last week. The event, now in its fourth year, is a fun global initiative that was created to celebrate fashion, boost the economy and make it exciting to shop. Retailers in over 500 cities participated, making this year’s FNO bigger than ever.

For Blowfish Shoes, custom tote bags and lip balm were just the thing to boost shoe sales during this shopping extravaganza.

“We wanted to send some sort of fun gift with purchase, and our customer is typically a young female,” says Whitney Cosgrave of Blowfish Shoes. “Lip balm and a tote bag seemed like the perfect gift for our market.”

The promotion was simple: The first 100 customers to go online and order some new shoes received the promotional gifts.

By limiting the number of gifts, it created an urgency in shoppers to add those peep-toe pumps to their shopping cart and check out. It also gives an exclusive feel to the custom tote bag and promotional lip balm—only 100 people get them.

Cosgrave was delighted with the promotion and credits our promotions specialist, Ron Denny, saying he was “very responsive and helpful. He would call if he had not heard back from me right away, and he also helped us get our items right on time.”

A first-time ePromos customer, Cosgrave says she’ll turn to us for future promotions. Blowfish Shoes: We’re thrilled to be your promotions partner. We love promos as much as you love shoes.

Promo know-how tip: Custom bags make a great gift with purchase, but the sky’s the limit in terms of what you can do. Call us today to talk to a promotions specialist about how a promotional item can drive sales.


A Gift With Purchase Entices Your Customers To Buy

Freebies: Everybody loves them. That’s why a gift with purchase—some sort of branded product given for free after a sale—can help you close more sales and boost your bottom line.

A gift with purchase works in two main ways: It helps seal the deal if your customer is on the fence about buying something, and it influences your customer to buy more.

custom bag

A discount of, say, 25% is intangible, but a branded product your customers can see and feel is a powerful motivator. When they see some awesome swag they can score for free if they purchase something from you, it motivates them to action.

The key word, however, is “awesome.” The gift has to be something your customers actually want, or your promotion will fall flat.

Check out this gift with purchase we spotted at Planet Tan, a tanning salon. It’s doing a knockout job with its gift-with-purchase program. The gift, a custom duffel bag, is tagged with details about the promotion and features a clear message: “This bag is FREE with purchase.”

promotional bag

The duffel bags are positioned at various places in the salon: near the registers and on the shelves with all the tanning lotions for sale. Planet Tan nailed it by placing the gifts in strategic spots: Where the products are on display and where customers pay.

What a great giveaway, too. Planet Tan thought of everything when it selected custom duffel bags for its gift-with-purchase promotion. When customers buy a kit of lotions, they can tote the items out of the salon and back again in their new bag.

Want to give your customers that extra nudge to buy from you? Entice them with a gift with purchase.

Promo know-how tip: Offer a gift with purchase to your online shoppers as well. Once they put a certain dollar amount or a particular product in their shopping cart, they earn a free gift. Or, make the gift with purchase more exclusive: Only a select number of shoppers receive one.


Using Promotional Products as a Gift-With-Purchase

I spotted this offer while on vacation this year at Topsail Beach in North Carolina. This free beach bag deal showcases one of the more effective but lesser-known uses of promotional products: the gift-with-purchase.

logo beach bag

The logic behind a gift-with-purchase isn’t rocket science: people like free stuff, and they like it enough to let it sway their purchasing decision! It’s a no-brainer for the consumer. If all else is equal, they’ll go with the company that’s offering them something for nothing.

It’s a no-brainer for your business well. A gift-with-purchase not only sweetens the deal and encourages sales in the short term, but it also leads to a better relationship with your customers in the long term. Value-added gifts are used regularly to increase customer retention and loyalty, and do a great job of securing future business from happy customers.

The really nice part about using promotional products as a gift-with-purchase is that your company gets free advertising. In the case of this promotional bag, the store now has an army of beach tourists doing their marketing and advertising for them – in a relevant and targeted location! You can see from this example how the gift-with-purchase is stellar at killing two birds with one stone.

Does your company use a gift-with-purchase program? Share the details in the comments or e-mail us at blog@epromos.com.