Tag: giveaways

TOP

15 Worth-It Tips For Planning Your Next Sales Event


By Kim Laffer-Nick

Sales summits, sales conventions, innovation conferences – whatever the title, whichever the year, the goal is typically the same: motivate, inspire and train a sales force to be the best they can be for themselves and for their companies.

I recently had the opportunity to attend our company’s Sales Summit held at Madden’s Resort in Minnesota. It was my first event of this kind, and I was blown away by the sharing of ideas, camaraderie of the group, desire to learn, and the logistics of how the entire event came together.

The extraordinary planning and organization of the event (before, during and after) begs to be shared. Straight from our successful meeting, here is our checklist of tips to help create your company’s best next Sales Summit!

Before the Event:

1. Set Goals

ePromos’ goal was to leave the frontline of our company feeling inspired, confident, valued, and more ready than ever to engage with leads and close sales. We wanted to connect with each attendee personally to bring out his or her strengths and then to recognize those opportunities. When planning your event, think about what that means to you and your organization. What is the culture at your company? How will attendees respond to different approaches? Decide on a clear purpose.

2. Create a Theme

Think about the best way to engage your audience throughout the packed-tight schedule by choosing a theme and a tone that will resonate with them. At ePromos, the theme for this year’s event was baseball – taking your sales game to the next level and playing to WIN. The four disciplines incorporated into this theme were:

  • Out Think: Develop Your Grand Slam Strategy
  • Out Play: Commit to Your Plan
  • Out Hustle: Perform Like a MVP
  • Out Last: Take Your Game to a New Level
3. Set the Agenda & Share it Beforehand

Once a theme is set, tie each breakout session, presentation and training to that theme down to the littlest detail. For ePromos, that meant four breakout sessions – each led by a member of the management team – to talk through how to “Out Think,” “Out Play,” “Out Hustle,” and “Out Last.” Agendas were shared so attendees knew what to expect for the upcoming week and how to prepare. Leaders, don’t forget to  prepare ahead of time, and think about ways to motivate the team with your presentation. These six great tips for inspiring and influencing staff can help with that.

4. Assign Homework

Think about what you’ve set your goal to be and how you can get attendees into that mindset beforehand. Nick Kiefer, our VP of Sales, is a huge proponent of the book, The Accidental Salesperson by Chris Lytle because it talks about how to take control of your individual sales career and earn the respect and income you deserve, which was the perfect tie-in to our goal for the summit. A copy of the book was sent to each sales employee a month ahead of the conference. Attendees were expected to read the book in its entirety prior to their arrival and be able to speak to how the book personally connected to them.

5. Order Giveaways

Our marketing team did a great job working with our partners to promote the summit.

All attendees received gifts of branded goodies to enjoy during and after the event. For us, the swag bags included:

Sales Summit Swag Bag

Outdoor Signage for the sales summit

 

6. Create Outdoor and Indoor Signage & Displays

It’s always helpful (especially at a big event and/or in a large facility) to have signage to welcome attendees, direct them to different areas, and (of course) re-enforce the theme of the event. At the ePromos Sales Summit, there were four outdoor flags (one to tie in each discipline) and many indoor displays that were placed outside conference rooms or breakout sessions.

At the Event

7. Open with a Keynote Speaker

When planning a sales conference, opening the event with a credible speaker sets the tone for the week and gets attendees inspired to learn. Karim Ellis, a dynamic motivational speaker for 10 years, has spent time with companies such as Honda and General Electric. He focused his presentation on seven unique principles that allow high-performance players to put goals, dreams, hopes and agendas in checkmate during game time (again, tying into the theme of the event was key here). The presentation was a hit; Karim’s high energy filled the room with excited, eager-to-learn attendees.

8. Break the Ice

Allow everyone to get to know each other by playing games. Play Pictionary®, host karaoke or create Olympic teams for an epic scavenger hunt around the property. Give attendees the opportunity to let loose and have fun.

9. Focus on the Goals

Throughout each day and night as well as before and after each breakout session, recap key learnings and illustrate how they align with your company goals.  For ePromos, this meant encouraging attendees to engage in sessions by choosing Top MVPs at the end. A little friendly competition never hurt anyone! It meant tying in with the book, The Accidental Salesperson on how to take “your game” to a new level. Remember, a sales kickoff meeting success relies solely on the energy it exudes and the content it covers.

Joey, one of our partners from BIC® engages the group by playing games where attendees could win prizes.

10. Invite Your Partners

If attendees can learn from suppliers, dedicate time to bringing them in for some one-on-one conversations. Consider an afternoon of “speed dating” when groups can go from partner to partner. Inform the partners ahead of time of the theme of the event and encourage them to connect their participation to the theme as much as they can. At ePromos, the Sales Summit logo was sent to our partners, and many of them used it to showcase new and exciting products our team can offer to our clients in different and interesting ways.

11. Have Fun

Encouraging the group to get to know each other in a relaxed and agenda-free atmosphere (especially at night) should always be a priority at this type of event. Consider choosing a venue that offers everything on-campus or near the event so the group has a place to go and mingle that is hassle-free to get there. Madden’s was a great summer choice for ePromos because it was on a lake (which makes for outdoor barbecues, beautiful sunsets, and bonfires), had a bar on the property (which was used for karaoke the first night and frequented by many after hours), and had large dining halls and event spaces in close proximity to one another. Work hard by day; play hard by night!

ePromos team enjoying the sunset at Maddens Resort after a team-building scavenger hunt around the property.

ePromos team enjoying the sunset at Maddens Resort after a team-building scavenger hunt around the property.

 

12. Reward Top Influencers

Every event has those few special people who shine. Whether it’s because they participate in the most activities or lead the group to engage in interesting conversations, they help to create a positive learning environment for the duration of the week. Consider recognizing these stars and thanking them for their efforts by giving them a gift.

Nomi, ePromos Account Executive for 15 Years, Nick, ePromos VP of Sales

(L-R) Nomi, ePromos Account Executive for 15 Years, Nick, ePromos VP of Sales

After the Event

13. Recap the Event & Reinforce Concepts

Following up after the event is just as important as planning the event itself. Encourage the leader of the summit to send out a recap of key learnings shortly after the event has ended. Unfortunately, research has shown that more than 80% of the information reps take in during a sales meeting will be forgotten within weeks, if not days. Set up touch-base meetings with attendees individually to see how they are trending against their goals and using their new skills to do so.

14. Garner Feedback

When you put in a lot of time, effort and resources into creating an inspiring event, it is important to see how it was received. Take the time to create a survey to find out. Google Forms makes it really easy to set up survey questions and organize the answers. Use this feedback to help shape your event for next year!

15. Measure Results

Take the time to analyze the lift in sales that comes from attendees following the months post-event. Don’t forget to include the camaraderie built during this time. Being able to offer events like this plays a big part in company culture and the way your brand may be perceived. Capitalize on that by promoting your event on social media, and remind employees (or attendees of the event) what a success it was as well as to continue the spirit of learning and sharing throughout the year.

Now that you’ve read our checklist, do you need specific ideas on how to make your next event a hit using promotional items? Call us, the Promo Know-How people, and we’ll work together to make your next Sales Summit a great success!


TOP

5 Water Safety Promotion Ideas


All over our planet, people enjoy beautiful waters and beaches – canoeing, sailing, kayaking, paddle boarding, boating, surfing, jet skiing, swimming. Fun on the water is always an amazing adventure; however, remember with sun, sand and surf, you need to be safe on the water and in the water!

You can bet if you are dusting off your flip flops and heading to the water, your customers and employees are doing the same! So, why not give your promotional campaign a water safety refresher? As a business, one of the best things you can do for a customer is to show them that you care about them and their families’ well-being. A gift of safety is a very good reminder of those feelings and a gift for water-front activities is just the ticket because they are appropriate gift all year long.

Security for Customers and Employees

The United States Coast Guard has requirements for safety equipment – basic items crucial in emergencies. However, there is other “equipment” that is not necessarily required by law, but may certainly keep the people we love safe or even save a life on the water. Here are water safety promotional products that should be a part of every adventure on or near the water.

1. Waterproof Cellphone Pouch

Recently, a waterproof promotional product was in the news when two young men called 911 after one of their kayaks sank on Lake Michigan. The call was possible because the cellphone was in a Waterproof Cellphone Pouch. Help arrived soon after the call and the young men were rescued. Many items you bring to the waterfront, besides your cellphone, need to stay dry. Giving a useful gift such as a Waterproof Dry Sack will keep towels, clothes, documents and cameras safe from the water. You can start your summer promotion off right with these perfect ideas for attracting customers.

Waterproof Pouch

PVC Custom Waterproof Pouch

 

2. Safety Whistle

Another personal safety tool that is simple and extremely reliable is a safety whistle. The U.S. Coast Guard regulations state that if a paddle board is operated outside a surfing, swimming or bathing areas, they are “vessels” and operators must have a life jacket and a whistle. A safety whistle is an effective way for customers to be listening to your promotion while making sure they are heard in case of an emergency or to warn boaters in the vicinity. Whistles fit into any type of budget and could be the perfect choice for your customers. In addition, to stay legal on the water, the U.S. Coast Guard regulations state that if you’re on the water after sunset, you need to have a flashlight, or similar lighting device.

Safety Whistle

3-Tone Plastic Custom Safety Whistle

 

3. First Aid Kit

Safety also includes being able to easily handle small injuries, scrapes and cuts with the help of a first aid kit. Gauze, bandages, tweezers and antiseptic should make the trip every time you venture to the beach. So, if you’re looking for an easy gift appropriate for water safety and more – problem solved! This is an affordable idea with a collection of protection that can be found in a variety of first aid kits customized with your logo.

Functional Promotional First Aid Kit

Functional Promotional First Aid Kit

 

4. Sun Protection

Fun on the water usually means sunshine. Too much sun can result in a painful sunburn or lead to more serious health issues including premature aging, eye damage and skin cancer. More than one million cases of skin cancer are reported in the United States each year. Your customers are free to enjoy time in the sun because you are helping to protect them from overexposure with a variety of carefully chosen giveaway ideas including: SPF30 sunscreen, lip balm with SPF, baseball caps, bucket hats and also UV protection/performance clothing.

SPF 30 Promotional Sunscreen Spray - 1 oz.

SPF 30 Promotional Sunscreen Spray – 1 oz.

Keeping your eyes safe from the sun is important. The bright summer sun is a great time to bring out summer promo gear to protect your customers! Shield your customer’s eyes from harmful rays, whether they are on a summer vacation or simply spending the day in a boat. Give sunglasses away as a picnic favor, inside a summer festival gift bag or at a sporting event. Or, how about the wide canopy of an umbrella to keep away from the sun at a golf event, celebrity baseball game or field day excursion.

Gradient Tinted Lenses Custom Sunglasses

Gradient Tinted Lenses Custom Sunglasses

 

5. Water

Sometimes safety is as simple as staying hydrated. When it’s warm, people head outdoors to enjoy the weather. Dehydration can creep up quickly on hot days full of fun and action. Giving away water bottles will be a simple reminder to stay safe during outdoor activities. Drinkware is a practical and durable safety gift that will be used by customers and seen for months, providing you with repeated brand exposure.

Matte Double Wall Custom Tumbler w/ Straw - 16 oz.

Matte Double Wall Custom Tumbler w/ Straw – 16 oz.

 

These innovative products are simple and effective, plus they are an amazing way to show your appreciation for customers and employees. Wherever there is water and recreation, your brand will be in front of people who are in “enjoyment mode”…the perfect way to positively connect with your target audience with greater impact.

 


TOP

Glass Etched Wine Bottles – a Personalized Gift & Sophisticated Business...


Have you been looking for something to show customers or partners how much you appreciate their loyalty? Set yourself apart from the competition with etched wine bottles! Anyone can give out a pen or a stress ball, but those trinkets aren’t fit for repeat clients or generous donors. A nice bottle of wine is a sincere gesture that they can enjoy during a special occasion, while the bottle becomes a keepsake.

Our Process

We want to give you the finest quality decorated wine bottles that will be cherished by recipients. Our process is done by hand to provide a deep etching with luxurious texture for a one-of-a-kind design on every bottle. Add one color to create a branded message that catches the eye, or choose a full-color, vibrant design for a beautiful decor piece.

Select from LaTerre Cabernet, LaTerra Chardonnay, Monterey Cristal Champagne, and sparkling cider. For spirit or wine enthusiasts wanting a different selection, we invite you to work with one of our brand consultants to create a custom order.

Etched Promotional Wine Bottle - LaTerre Chardonnay - 750ml Etched Custom Champagne Bottle - Monterey Cristal Etched Custom Wine Bottle - LaTerre Cabernet - 750ml

Glass Etching On Bar Accessories

Our options don’t stop at wine and liquor bottles. We also have etchable bar accessories and packaging to choose from. Pairing a wine bottle with accessories that display a matching design is the perfect touch to make your business stand out from the pack. One of our brand consultants can help with putting kits together with various items, including some not listed on our site. Start brainstorming ideas with our list of example products below!

Glass Bar Accessories

  • Wine Glasses
  • Stemless Drinkware
  • Stemmed Drinkware
  • Flutes
  • Brandy Tasters
  • Martini Glasses
  • Rocks Glasses
  • Beer Mugs
  • Pilsner Glassware
  • Decanters
  • Wine Carafes
  • Leather Presentation Boxes
  • Wooden Presentation Boxes
  • Glass Front, Wooden Presentation Boxes
  • Glass Wine Holders
  • Glass Wine Stoppers

Customized Wine Bottles as Party Favors

Etched wine bottles go beyond customer appreciation, including gifts for large celebrations. Attendees of weddings, anniversary parties, and corporate holiday parties will appreciate a remembrance bottle of wine to take home with them. You can engrave the date along with a special message that fits the special occasion. Take a look below at some example phrases:

Special Occasion Wine Etching

  • A Special Thank you
  • Thank You for Your Service
  • Happy Birthday
  • Aging Finer Than Wine
  • Season’s Greetings
  • Happy Hanukkah
  • Merry Christmas
  • Happy Holidays from the Private Wine Cellar of (Insert your name)

Increase Business with Etched Wine Bottles

Nothing says “congratulations” quite like a bottle of wine. Many businesses help their clients with major life changes, such as buying a home. Wouldn’t it be a wonderful gesture to show up with an etched bottle of sparkling wine, saying “Best Wishes on Your New Home,” with your logo and business information etched at the closing? They would admire that bottle for years, while their guests would see it proudly displayed every time they come over.

You can also achieve new deals and strike fruitful business relationships by using etched wine bottles as an out of the ordinary sales tactic. Often, if you want to do business with someone the only way to get to them is through their assistant. Sometimes those thoughtful touches are what help you get a foot in the door to land a big contract.

We hope these ideas make doing business and hosting events extra special. To start your etching, design a custom order, or build a unique gift set, give one of our brand consultants a call today at 844-768-0319!

Please Note: Kentucky, Tennessee, Pennsylvania, Maryland, Utah prohibit shipment of alcohol by law. Non-alcoholic wines are available, please contact your Brand Consultant for details.

Our products’ prices include a one color/design imprint in any location. There is a setup charge per color/design. For each additional imprint or color added, an additional per-item charge will be added. The information below breaks out the pricing and available locations.


TOP

Why Jeep’s Promotional Giveaways Are Stunningly Effective


At first glance, Jeep’s latest promotional giveaways might not seem that ground-breaking. It’s an automotive brand handing out custom carabiners. So what?

Well, the carabiners have a great creative twist – they’re shaped like Jeeps. We love it when brands create custom products, and carabiners for Jeep fit the brand perfectly.

Here’s a look at the promo.

It unfolded in Moscow, where the legendary SUV brand wanted to entice extreme sports enthusiasts to take a test drive in Jeep Territory, an off-road testing ground.

Jeep distributed the promotional giveaways – which were embossed with the line, “There’s an easier way to get there” – to customers who made a purchase at various travel gear stores.

The promotional carabiners were attached to invitation cards with the message: “Use this card for a free Jeep Territory test drive.”

During the first week of the promotion, 5,000 carabiners were distributed. Almost 1,000 brought in their card and carabiners for a test drive.

What Works About This Promo Giveaway

Great promotions don’t just happen – they take careful planning and a thoughtful execution. Here’s why this promotion was a success.

1. Jeep understood its target audience.

Understanding who you want to reach with your promotion is a critical first step. Jeep took the time to think about its target market, where these potential customers could be reached, and what kind of promotional giveaways they would find useful.

2. The giveaways served two purposes.

The primary reason for handing out the custom carabiners was to get prospective buyers to complete a test drive. But the promos are also tangible reminders of the Jeep brand, and they’re items that recipients will likely use when they’re out exploring the great outdoors. Jeep gets long-lasting exposure as a result.

3. The carabiners were different from the usual giveaway.

Jeep kicked up the promotion a notch by using carabiners in the iconic Jeep shape. There’s nothing standard or generic about these promotional giveaways – they’re distinctly Jeep. When you want to get people excited about your promo, give them items that are immediately recognizable as belonging to your brand.

Jeep’s promotion wasn’t a huge global campaign – it was just the opposite. It was a highly targeted direct-marketing campaign that creatively put the Jeep brand in front of a narrowly defined target audience.

Jeep was successful in getting prospective buyers out to test drive its vehicles, and it also put a useful, distinctive promotional item right into their hands. This promotion was effective because Jeep knew who it wanted to reach, and it got in front of its audience in a creative, standout way.

Have you ever developed custom-designed promotional giveaways for your brand? Tell us about it!

custom keychain

Photo via creativity-online.com 


TOP

Mailchimp’s “Great One Million User Giveaway”


mailchimp giveaways: shirts, hats, and plushies

A couple of months ago Mailchimp found themselves on the verge of a very big milestone – one million users! Faced with this looming achievement they did what any other fun and web-savvy company would do: they put together a massive promotional giveaway campaign to celebrate!

Mailchimp planned to start their giveaway as soon as they hit their goal, so weeks before the one millionth registration they set up a real-time online countdown that everyone could follow. Visitors were encouraged to bookmark the page and check back often (“it could happen at anytime!”), or sign up for their newsletter list to be notified when the giveaway was about to start.

Mailchimp was kind enough to share their subscriber stats during September, proving that promotional giveaways do work for increasing your subscriber list, even with a double opt-in!

Clearly there were a ton of people interested in Mailchimp’s free swag. The company managed to give away 1,000 custom stuffed animals, 2,000 custom hats, and 10,000 promotional shirts in less than an hour!


TOP

Promotional Pins: Google Android Lapel Pins


promotional lapel pins

Is there anything Google isn’t great at?

Every project this company works on is executed at a high-level, and their tradeshow marketing efforts are no exception. At the recent Mobile World Congress event, Google’s collectible custom pins stole the show.

Two Google marketing executives, Doireann Gillan and Anne-Carlijn Reyrink, came up with the brilliant idea. To showcase the global reach of the successful Android OS, 86 commemorative pins were designed to represent the different industries of Android’s official partners.

“Our partners all have different pins, the idea is that if you want to collect them all, you will see all of the companies behind Android,” says Ms. Gillan.

At the event people scrambled to collect as many promotional pins as they could, and proudly displayed their collections on their trade show lanyards and event badges. People bartered, traded, and did what they could to get their hands on pins missing from their collection, and the buzz was strong surrounding rare pins like the Valentine’s Day alien and the Android alien in a test tube.

This is true promotional marketing know-how – take a popular promotional giveaway, and then turn collecting them into a competition by releasing 86 different versions! With such a high level of audience engagement and interaction, its easy to declare this one a resounding success. And with most customized pins priced at less than a buck each, it’s a downright cheap way to bring a flood of consumer and media attention to the brand!

custom trade show pins