Eight in 10 consumers own between one and 10 promo items, according to Promotional Products Association International, and six in 10 keep them for up to two years.
Okay, great. This means people actually hang on to the promos you give them – and they keep them for the long haul.
But who are these promo-packing people?
Do you really know who’s walking around in your custom t-shirts or sipping from water bottles imprinted with your company logo?
You probably have an idea (or at least you should). Understanding your target audience is critical to the success of your marketing. If you want to reach the right people with your promotional items and your message, you have to know who they are.
Luckily, the research is there for the taking.
Check out our infographic below for insight on the people who own promotional products. This provides a great overview on demographics (so feel free to share!).
The next step is digging a little deeper for psychographic information. The idea is to create a customer profile for your business. You’ll want to go beyond the external and identify customer attitudes, behaviors, interests, values, hobbies, and more.
But all that’s for a different infographic.
Glean some information from this infographic, and if you need help determining the direction to take with your marketing, we’re happy to consult with you.
Now, let’s take a look at all the people who own promotional products.