Tag: laser engraving

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4 Reasons it’s all About Laser Engraving This Year


No doubt you’ve seen the latest and greatest stainless steel water bottles and sports bottles etched with a big, bold company name or logo. Whether it’s a lux fitness boutique, high end wellness brand or, even, a major fashion label, these engraved bottles have become the ultimate status symbol – they’re chic, versatile, good for the environment and, with this added etching, have an even sleeker and more upscale look that brands and consumers can’t get enough of.

Us included. So, we’re getting in on the action, just in time for the New Year gifting season.

 

Here are four reasons why we’re loving these bottles:

#1. They’re cool.

Everyone wants one – and the top brands out there know it. Laser engraved bottles and tumblers have fast emerged as one of the hottest promotional items in the market, and in-the-know brands are snatching them up. We’re seeing them everywhere from luxury real estate offices to posh fitness studios to small businesses and startups, media brands, retailers and more. They’re cool, they’re in-demand and they’re super versatile – it’s a winning combination.

Laser Engraved Bottle with Personalization#2. They’re super personal.

We innately crave personalized experiences – gifts included. When you hand your client an engraved bottle or tumbler that’s custom to them, they feel like they’re getting something special that no one else has.

While that jolt of happiness is a plus, it’s just the beginning. When someone feels they’re getting a custom gift, they instantly feel more in control and more engaged. That’s powerful – and that can drive the recipient to be more successful as a result. Think about it for a minute – you’re giving your client an engraved bottle and setting them up for more success in the year ahead. Talk about a serious bonus…

#3. They’re the ultimate “kick start the New Year” gift.

Put it all together and it’s no surprise this engraved drinkware collection is already a top seller for us – and we’ve only offered it on these bottles for just under a month. Consider gifting these as a “fresh start” to the New Year. Promote staying healthy and hydrated in the office while, at the same time, encouraging an eco-friendly workplace. Did you know we now consume over one million plastic bottles per minute? These water bottles offer a great opportunity to counteract that.

#4. They’re a great way to get the word out.

And, of course, there’s the benefit to your business. Because these bottles are so sought-after and so portable, yours will no doubt pop up everywhere from boardrooms to conferences to carpools. With more customer usage – and more people asking, “hey, where’d you get that bottle?” – you’ll get more exposure for your brand and your messaging. That’s always a plus.

And for a Bonus #5. We’re offering SPECIAL Beginning of the Year pricing…

Need another reason to start engraving? We’ve got it: for a limited time, we’re now offering a low-cost, high-value engraving option on five popular pieces from our drinkware collection. For a $1.50 run charge and $60 set up fee, add custom engraving (your customers name, for example):

It’s the ultimate gift at the ultimate price – get in touch to learn more, to request a sample and to get your orders in now.

Cheers to a happy, healthy, hydrated New Year!


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The Power of Personalization


One of the biggest benefits of promotional products is the incredible opportunity for personalization. Every marketer wants to be able to fine-tune their message for targeted audiences, and custom logo merchandise lets you do exactly that. A personalized marketing message speaks directly to your client, while “one size fits all” messages are easily ignored.

Personalizing your message starts with product selection, but it doesn’t end there. For example, you can fine-tune your execution and delivery by including your customers’ names directly on the product. Items that are personalized to this extent are unique, memorable, and more likely to be kept and used for a long time.

Mike Linderman, former chairman of the Promotional Products Association International, put it very simply when he said: “People like seeing their own name above all else.”

Personalization is even more important when giving business gifts during the holiday season, a gesture that should never come across as impersonal or forced. Keep this lesson in mind as you shop for holiday business gifts this year!