Useful tangible items imprinted with an advertiser’s name, logo or message. The perfect medium to increase brand awareness, promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. One of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience. Here are just a few (of many) impressive statistics that we are highlighting during Promotional Products Work Week. This annual event is created by the Promotional Products Association International (PPAI), and designed to shed light on the effectiveness of promo items. Follow us this week, as we fill you in daily on why promotional items should be a part of your marketing mix.
Isn’t that amazing? Promotional Products should ALWAYS be a part of your marketing mix.
Pretty cool, right!?! Interested in marketing to millenials? Click here.
They also happen to be surprisingly affordable – and, people love receiving them.
Interested in some marketing tips? We’ll be sharing them this week, in honor of Promotional Products Work Week, so stay tuned!