Tag: promos

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Trend Alert: Best Promotional Items, Giveaways and Swag for 2017


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Recently, our staff from ePromos attended the Promotional Products Association International (PPAI) Expo in Las Vegas. We had our eyes peeled for emerging trends and innovations in custom logo merchandise. This includes identifying the best-of-the-best products, and new decoration methods to help our customers’ brand look amazing and be effective with their marketing spend. ePromos helped you find the best promotional items in 2016 – now check out our top ten trends in promotional products for 2017 below!

1. Retail Appeal – Products Plucked from the Store Shelf

It’s referred to as the “retail effect”: the products you see on the shelves when you go shopping are now available as promotional products. Not only will you find popular brand names at ePromos, you’ll also find lower priced retail lookalikes that may better fit your budget. To garner more brand awareness, look to this latest trend. Retail-related products have a high perceived value and quality — and the quality of your product has never been more important. Even better, you can add to your logo to put your personal, unique touch on it. Take it one step further with retail packaging, which is a practical way to get more eyes on your logo! Aesthetically pleasing packaging will increase the perceived value of the gift you are giving.

 

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2. Refined Look of Copper

One of the biggest trends right now is copper. Try promotional products made entirely out of copper, or with copper accents and lining that adds to the performance of products. Copper used in drinkware adds insulation for extended thermal retention, keeping hot drinks hot and cold drinks cold for longer. Brand names to look for using the insulation qualities of copper are Grizzly®, and Pelican®. For the tasteful look of copper, check out our Copper Moscow Mule Mug, Copper-Insulated Tumbler to enhance the aesthetic of your at-home bar. Your customers will love Copper-Colored Water Bottles, which are a stylish piece to tote around the gym or town on a hot summer day. These trends are likely to remain for their fabulous look, their ability to fit any budget and their functionality.

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3. Matte Finish Credibility

Not all that glitters is gold! Look for products that have this aesthetic — sometimes called powder coated. It’s an elegant, soft matte look that everyone is loving! This look is a new trend in promotional products, and an original idea that will help you successfully promote your brand. A powder finish absorbs light rather than reflecting it, so this finish reduces highlights and you can see more of the branding. Customers with discerning taste will appreciate these items because with a powder polish, you get the appeal of a different texture. Many hot promotional items are getting a makeover with this trendy appearance.

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4. Bluetooth Earbuds Make Great Corporate Gifts

Today everyone is connected and dependent on gadgets, continually upgrading to current technology. That’s why useful technology products remain on our Top 10 list, especially Bluetooth-enabled products. Wireless earbuds allow the recipient to listen to their favorite music, book or podcast with cord-free convenience. Some features our collection of Bluetooth earbuds include: hours of playback time, volume control, built-in microphone, power switch, charging cable and earbuds easily pair with another device. Some of the best corporate gifts are ones that recipients can use both inside and outside of the office. New gear and gadgets are a valuable product that recipients will appreciate for a long time, keeping your brand on hand every day.

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5. Outdoor Inspired Promos

Some of the best giveaways are when you keep your client, customer or employee’s personal interests in mind. For nature lovers and adventurers that often head outdoors, gift promo products that fit well into a rugged environment. Even products that simply remind one of the great outdoors are slated to be extremely popular in 2017, as they were showcased at the Expo. If your customers and employees lean more toward the rugged side of recreation, you can effectively advertise to those enjoying activities and relaxation that are a bit more robust. Fishing excursions, field days, team building expeditions, camping and boat shows, sporting games and more are perfect events to reach those individuals with a passion for the outdoors. Forget your run-of-the-mill standard promo items – outdoor gear are unique corporate gifts that will be sure to impress. Gear up the people you most appreciate with binoculars, coolers, survival products, chairs, picnic blankets and more.

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6. Go for Full-Color Full-Wrap Printing for One of the Best Promotional Giveaways

Endless printing will spice up your marketing efforts. To wonderfully represent your brand, try the newest way to create stunning full-color images that wrap 365 degrees around your product. The illusion created is that the image has no beginning and no end. ePromos offers this unique option, so you can design your promotional products with artwork that wraps around the entire cylinder-shape of tumblers, bottles, glasses and more. Full-wrap printing creates an opportunity to expand on your overall marketing communication by using imagery that is seen no matter which way the product is turned. You can tell more of your story both visually and with text using this exciting new decoration method of printing. This seamless and continuous 360-degree design will change the way people are looking at your logo.

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7. Smart Technology

Considering how everyone today is connected and dependent on gadgets, the trend of giving away Technology items is here to stay. In 2017, technology is still strong trend and “smart tech” is the favorite for B2B marketing. Technology that comes in handy when people least expect it reflects well on your brand. For useful items at work, home, play and information, look to the favorites: Power Banks, Bluetooth Earbuds, USB Drives, Stylus Pens and Bluetooth Speakers. You can plan on the tech trend to remain a trend because they are becoming more cost effective and “smarter” by the day. You can guarantee your brand will be seen because these products have the potential to be used on a daily basis. Virtual Reality is still hot for a smart tech gift. Hand out these goggles and you’ll transport your customers to anywhere in the world. You can speak to one of our Brand Consultants about making your very own VR application featuring your brand! If you’re looking for one of the best trade show giveaways, look no further. Attendees will flock to your booth for quality smart tech gadgets.

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8. Soft-Sided Special

The next big trend that is sure to build a stronger relationship with customers and show your appreciation to employees is a soft-sided backpack. One of the best in the world is Engel…a legend in reliability®! These rugged 23-quart personal carrying coolers can be a backpack or a tote and they have an endless amount of quality features. First, this cooler keeps anything cooler longer with one-inch thick foam insulation. Its interior radiant barrier liner reflects the sun’s long-wave heat radiation to further enhance the backpack cooler’s cooling capabilities. Under typical conditions, the backpack cooler will hold ice for up to three days. In addition, the liner is removable so you can get food easier and clean the bag. Made of 500D tear-resistant polyester, these totes can carry almost anything you want to keep cold. Plus, the waterproof TPE coating easily cleans up after any adventure. The reinforced bottom is flat with non-skid feet. These backpacks are unique gifts for employees, and a thoughtful way to remind them you care about easing their commute and making their lunch breaks more convenient. These backpacks are available in white or Realtree Camouflage for an additional fee. You also get to co-brand with a brand of excellence — Engle® is printed on the front pocket.

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9. A Neon Touch

We love electric bright colors and we’re happy to see that neon-colored promotional products are still a hot trend. No matter what product you want to promote your business, there are options that feature this neon trend and style to make your company stand out it a crowd. We encourage you to jump on the trend with bright fluorescent-colored pens, ceramic mugs, sunglasses, markers, drinkware, t-shirts, caps and other apparel. Brighten up your employee’s or client’s day with any one of these stand-out items.

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10. Trendy Cork Elements

If you’re looking for cool giveaways and swag ideas, there was a ton of buzz at the show for Cork. Cork is the emerging trend of the year and one that is likely to remain in high demand in 2017. The great attributes of cork make it appropriate for promotional products. Cork is eco-friendly, durable, anti-microbial, doesn’t absorb moisture, and the shades of cork display beautifully. If you’re dying for an upscale look, check out our dyed cork custom merchandise. Uncork your imagination because your logo could be on drinkware, journals, USB drives, pouches and more. We offer a variety of cork-accented products at different price points, so this trend fits into any marketing budget.

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Take a tour of our promotional products to see all the products taking off in 2017. Choose any of these trendy products, and it’ll be a unique trade show giveaway that will certainly attract people to your booth. Whether you’re looking for a memorable, unique client gift, or want to get your brand name out there with personalized promotional products — you’ll find affordable, unique, colorful and universal ideas for your customers at ePromos. Shop our selection of 2017’s hottest, trendiest products today!


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5 Water Safety Promotion Ideas


All over our planet, people enjoy beautiful waters and beaches – canoeing, sailing, kayaking, paddle boarding, boating, surfing, jet skiing, swimming. Fun on the water is always an amazing adventure; however, remember with sun, sand and surf, you need to be safe on the water and in the water!

You can bet if you are dusting off your flip flops and heading to the water, your customers and employees are doing the same! So, why not give your promotional campaign a water safety refresher? As a business, one of the best things you can do for a customer is to show them that you care about them and their families’ well-being. A gift of safety is a very good reminder of those feelings and a gift for water-front activities is just the ticket because they are appropriate gift all year long.

Security for Customers and Employees

The United States Coast Guard has requirements for safety equipment – basic items crucial in emergencies. However, there is other “equipment” that is not necessarily required by law, but may certainly keep the people we love safe or even save a life on the water. Here are water safety promotional products that should be a part of every adventure on or near the water.

1. Waterproof Cellphone Pouch

Recently, a waterproof promotional product was in the news when two young men called 911 after one of their kayaks sank on Lake Michigan. The call was possible because the cellphone was in a Waterproof Cellphone Pouch. Help arrived soon after the call and the young men were rescued. Many items you bring to the waterfront, besides your cellphone, need to stay dry. Giving a useful gift such as a Waterproof Dry Sack will keep towels, clothes, documents and cameras safe from the water. You can start your summer promotion off right with these perfect ideas for attracting customers.

Waterproof Pouch

PVC Custom Waterproof Pouch

 

2. Safety Whistle

Another personal safety tool that is simple and extremely reliable is a safety whistle. The U.S. Coast Guard regulations state that if a paddle board is operated outside a surfing, swimming or bathing areas, they are “vessels” and operators must have a life jacket and a whistle. A safety whistle is an effective way for customers to be listening to your promotion while making sure they are heard in case of an emergency or to warn boaters in the vicinity. Whistles fit into any type of budget and could be the perfect choice for your customers. In addition, to stay legal on the water, the U.S. Coast Guard regulations state that if you’re on the water after sunset, you need to have a flashlight, or similar lighting device.

Safety Whistle

3-Tone Plastic Custom Safety Whistle

 

3. First Aid Kit

Safety also includes being able to easily handle small injuries, scrapes and cuts with the help of a first aid kit. Gauze, bandages, tweezers and antiseptic should make the trip every time you venture to the beach. So, if you’re looking for an easy gift appropriate for water safety and more – problem solved! This is an affordable idea with a collection of protection that can be found in a variety of first aid kits customized with your logo.

Functional Promotional First Aid Kit

Functional Promotional First Aid Kit

 

4. Sun Protection

Fun on the water usually means sunshine. Too much sun can result in a painful sunburn or lead to more serious health issues including premature aging, eye damage and skin cancer. More than one million cases of skin cancer are reported in the United States each year. Your customers are free to enjoy time in the sun because you are helping to protect them from overexposure with a variety of carefully chosen giveaway ideas including: SPF30 sunscreen, lip balm with SPF, baseball caps, bucket hats and also UV protection/performance clothing.

SPF 30 Promotional Sunscreen Spray - 1 oz.

SPF 30 Promotional Sunscreen Spray – 1 oz.

Keeping your eyes safe from the sun is important. The bright summer sun is a great time to bring out summer promo gear to protect your customers! Shield your customer’s eyes from harmful rays, whether they are on a summer vacation or simply spending the day in a boat. Give sunglasses away as a picnic favor, inside a summer festival gift bag or at a sporting event. Or, how about the wide canopy of an umbrella to keep away from the sun at a golf event, celebrity baseball game or field day excursion.

Gradient Tinted Lenses Custom Sunglasses

Gradient Tinted Lenses Custom Sunglasses

 

5. Water

Sometimes safety is as simple as staying hydrated. When it’s warm, people head outdoors to enjoy the weather. Dehydration can creep up quickly on hot days full of fun and action. Giving away water bottles will be a simple reminder to stay safe during outdoor activities. Drinkware is a practical and durable safety gift that will be used by customers and seen for months, providing you with repeated brand exposure.

Matte Double Wall Custom Tumbler w/ Straw - 16 oz.

Matte Double Wall Custom Tumbler w/ Straw – 16 oz.

 

These innovative products are simple and effective, plus they are an amazing way to show your appreciation for customers and employees. Wherever there is water and recreation, your brand will be in front of people who are in “enjoyment mode”…the perfect way to positively connect with your target audience with greater impact.

 


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Glass Etched Wine Bottles – a Personalized Gift & Sophisticated Business...


Have you been looking for something to show customers or partners how much you appreciate their loyalty? Set yourself apart from the competition with etched wine bottles! Anyone can give out a pen or a stress ball, but those trinkets aren’t fit for repeat clients or generous donors. A nice bottle of wine is a sincere gesture that they can enjoy during a special occasion, while the bottle becomes a keepsake.

Our Process

We want to give you the finest quality decorated wine bottles that will be cherished by recipients. Our process is done by hand to provide a deep etching with luxurious texture for a one-of-a-kind design on every bottle. Add one color to create a branded message that catches the eye, or choose a full-color, vibrant design for a beautiful decor piece.

Select from LaTerre Cabernet, LaTerra Chardonnay, Monterey Cristal Champagne, and sparkling cider. For spirit or wine enthusiasts wanting a different selection, we invite you to work with one of our brand consultants to create a custom order.

Etched Promotional Wine Bottle - LaTerre Chardonnay - 750ml Etched Custom Champagne Bottle - Monterey Cristal Etched Custom Wine Bottle - LaTerre Cabernet - 750ml

Glass Etching On Bar Accessories

Our options don’t stop at wine and liquor bottles. We also have etchable bar accessories and packaging to choose from. Pairing a wine bottle with accessories that display a matching design is the perfect touch to make your business stand out from the pack. One of our brand consultants can help with putting kits together with various items, including some not listed on our site. Start brainstorming ideas with our list of example products below!

Glass Bar Accessories

  • Wine Glasses
  • Stemless Drinkware
  • Stemmed Drinkware
  • Flutes
  • Brandy Tasters
  • Martini Glasses
  • Rocks Glasses
  • Beer Mugs
  • Pilsner Glassware
  • Decanters
  • Wine Carafes
  • Leather Presentation Boxes
  • Wooden Presentation Boxes
  • Glass Front, Wooden Presentation Boxes
  • Glass Wine Holders
  • Glass Wine Stoppers

Customized Wine Bottles as Party Favors

Etched wine bottles go beyond customer appreciation, including gifts for large celebrations. Attendees of weddings, anniversary parties, and corporate holiday parties will appreciate a remembrance bottle of wine to take home with them. You can engrave the date along with a special message that fits the special occasion. Take a look below at some example phrases:

Special Occasion Wine Etching

  • A Special Thank you
  • Thank You for Your Service
  • Happy Birthday
  • Aging Finer Than Wine
  • Season’s Greetings
  • Happy Hanukkah
  • Merry Christmas
  • Happy Holidays from the Private Wine Cellar of (Insert your name)

Increase Business with Etched Wine Bottles

Nothing says “congratulations” quite like a bottle of wine. Many businesses help their clients with major life changes, such as buying a home. Wouldn’t it be a wonderful gesture to show up with an etched bottle of sparkling wine, saying “Best Wishes on Your New Home,” with your logo and business information etched at the closing? They would admire that bottle for years, while their guests would see it proudly displayed every time they come over.

You can also achieve new deals and strike fruitful business relationships by using etched wine bottles as an out of the ordinary sales tactic. Often, if you want to do business with someone the only way to get to them is through their assistant. Sometimes those thoughtful touches are what help you get a foot in the door to land a big contract.

We hope these ideas make doing business and hosting events extra special. To start your etching, design a custom order, or build a unique gift set, give one of our brand consultants a call today at 844-768-0319!

Please Note: Kentucky, Tennessee, Pennsylvania, Maryland, Utah prohibit shipment of alcohol by law. Non-alcoholic wines are available, please contact your Brand Consultant for details.

Our products’ prices include a one color/design imprint in any location. There is a setup charge per color/design. For each additional imprint or color added, an additional per-item charge will be added. The information below breaks out the pricing and available locations.


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Bridging The Gap: Promo Turning Retail


This is a guest post from ePromos’ Merchandising Manager, Jamie Von Bank. Jamie will be sharing her merchandising insight in a new monthly column on the blog: Merchandising Minute. Check it out every month to see what Jamie has to say on leading trends in the promo industry!

As a rookie in the promotional products industry, I was eager to attend my first PPAI Expo last month, the promo industry’s largest tradeshow. Coming from a retail background, I expected to be overloaded with a plethora of generic tote bags, pens, t-shirts and tumblers. While all this was true, as I walked the show floor I was surprised to see many similarities to my previous retail world.

custom bluetooth speaker

Technology, always hot at retail, is also popular for promos.

For example, electronics were a predominate trend. This category skyrocketed at my previous company over the past year and always offers blockbuster items for major retailers during the holiday season.

When it came to promotional apparel, I expected the items to be basic and lacking in style. I was surprised to find apparel that was fitted, detailed and featured trendy color selections. I was impressed with the quality of the fabrics and the new decoration methods that many suppliers were using to elevate their products.

Accessories such as bags, sunglasses and cell phone covers showcased fashionable patterns, textures and colors. One booth in particular had impressive cell phone and iPad cases. You could feel the quality of the products when you picked them up, and they offered a wide variety of colors.

custom iPad case

The Tiffany-esque blue of this promo makes it an instant attention-grabber.

The cell phone case that stood out to me was a recognizable light blue color that instantly reminded me of the little blue box from Tiffany’s. It’s a color that resonates with most women and immediately makes you think luxury. Not surprisingly we found out this supplier was brand new to the industry this year, a true retailer at heart trying to expand the business with promotional products.

Other unique items looked like they stepped right off the pages of a Willliams-Sonoma or North Face catalog. I did not expect to see booths that exhibited well-known retail brands including Tumi, Nike, Brookstone, Puma and Camelbak.

In my previous position as a buyer, we were always looking for timely, topical and newsworthy products that were relevant to what was happening in the world. It was almost always guaranteed that once a trend became mainstream, everyone had jumped on the bandwagon and created their own version of that particular product.

custom bags

Fashionable patterns make a big statement for promo bags.

I found that to be no different as I explored the PPAI show. Not only does everyone try to out-do one another by offering a variation of the same product, but staying relevant with today’s culture was also prevalent. Some themes that highlight this are: the red solo cup, Beats-style headphones, stadium bags, camouflage, and neon colors.

So why is the industry making the swing to more retail-like products? As I asked myself, I questioned if it could be any of the following:

  • Brand recognition or loyalty
  • More attractive, desirable or useful items
  • Higher perceived value
  • Better quality and longer life-span of the product
  • A way for suppliers to stand out and differentiate themselves
  • More effective marketing for customers
  • Better experience for the end user, more likely to stay in their hands

The answer is not black and white but one thing is for certain: the gap between promotional and retail products is quickly closing in.


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ePromos Has A Face … And It’s Awesome


(This is a guest post from Hope Binegar, ePromos’ Senior Supplier Relations Manager.)

In my 16 years in the promotional products industry, I have worked for all different types of companies. One was a very large traditional distributor, another was a very large not-so-traditional distributor, another was a mom and pop, and I’ve even worked for a well-known supplier.

I treasure my time at each of these companies. The knowledge I gained at each helped me become the professional I am now: Senior Supplier Relations Manager at ePromos, an online distributor.

Am I proud of my title? No. Trust me, I don’t take myself too seriously. What I am proud to say is, “My name is Hope Binegar and I work for an online promotional products company!”

You are probably chuckling at this point. Why would I need to make such a declaration?

Social media has made it easier to see people’s opinions on the promo industry, and online companies always get clobbered. I just read a story about an industry professional tracking down a package for a customer. It ends with all caps … “AND THIS IS WHY WE’RE BETTER THAN A FACELESS PROMO WEBSITE.”

Whoa. I have to tell you that we are a great company that’s far from faceless. We have a team that loves and cares for its customers just as much as a traditional distributor.

Our reps go to the mat for our clients. Consider these examples: Getting a $25,000 order sent to nine locations on the same day, redirecting UPS deliveries to make in-hands dates, staying up late quoting and finding just the right items, resolving any quality issues (I had them as a traditional distributor as well as online.)

No, I promise you we are not faceless. We are ePromos, and we are not just a phenomenal company, we are a team of great Brand Consultants and promotional products experts who love our clients and fight for their needs.

ePromos St. Cloud team

They all make me very proud to be a part of the ePromos team.

 


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Top 10 Tech Promos Customers Will Love


There’s never been a better time to give tech promos. There are officially more tech devices than people in the United States: 425 million gadgets in homes, according to the NPD Group.

People love their technology, and smart marketers are using it to their benefit. Tech promotional products aren’t just useful gifts—they’re a way to integrate your brand into customers’ lifestyles.

Think about it: We live in a digital world. People are always connected. Tech products and accessories bring real value to your customers. These are items they will actually use—not toss in the garbage or stow away in a desk drawer.

The result is increased brand exposure, and your business comes away looking modern, tech-savvy and just plain cool.

Here are 10 awesome tech promos to power up your marketing now:

promotional flash drive1. Useful to virtually everyone, the Colorful Flip-Open Promotional Flash Memory Drive is a tech-savvy way to keep your logo visible. Pick from a multitude of memory sizes and colors.

 

 

 

 

 

promotional stylus companion2. Create a buzz (and stay on budget) with the Stylus Companion With Promotional Ballpoint Pen—it’s around a buck.

 

 

 

 

 

 

 

 

 

promotional iphone and tablet stand3. Tech connoisseurs will love the Promotional iPhone And Tablet Stand. It holds both tablets and smartphones, and features your logo as a sizeable imprint on the back.

 

 

 

 

 

 

 

 

promotional screen cleaning cloth

4. The Galaxy Promotional Screen Cleaning Cloth is colorful and perpetually useful, wiping away smudges from tech devices, sunglasses and more.

 

 

 

 

 

 

 

 

silicone custom speaker

5. The unique horn design of the Party Pal Silicone Custom Speaker amplifies sounds without the need for external power. It’s compatible with the iPhone 3, 4 and 5.

 

 

 

 

 

 

 

 

custom ear bud splitter

6. Doubly useful, the Ear Bud Splitter/Custom Cell Phone Holder is a resting spot for cell phones and tablets, and when you remove the suction cup, you can plug in two sets of ear buds.

 

 

 

 

 

 

 

 

mega promotional headphones7. Any traveler, exerciser or cubicle dweller will get some major mileage out of the Mega Promotional Headphones. They reduce distractions and let users listen comfortably (they’re designed with cushioned ear pads and an adjustable base).

 

 

 

 

 

 

 

custom cell phone holder8. An affordable tech gift, the Anti-Slip Custom Cell Phone Holder features a silicone mat to keep a phone or other tech device always handy.

 

 

 

 

 

 

 

 

ballpoint promotional pen combo

9. Keep your brand at customers’ fingertips with the Curvaceous Ballpoint Custom Stylus Pen Combo. It’s a twist-action pen and a stylus in one convenient item.

 

 

 

 

 

 

 

 

logo earbuds

10. Logo Earbuds In Travel Case are a fun tech giveaway. Customers will enjoy switching the earbud covers between blue, pink and white, and your logo gets seen every time as an imprint on the protective case.