Magnets are a go-to promotional premium – and with good cause. Universally useful, incredibly customizable and long-lasting, countless businesses are using these promotional products effectively and in new, unique ways.
That said, modern promotional magnets aren’t a one-size-fits-all – and neither are the businesses and industries using them. There are countless ways to use promotional magnets , including a variety of product types – think business card magnets, refrigerator magnets and more. And, for each custom style and finish, there’s a company utilizing these low-cost magnets to build consistent brand awareness and ensure their message is front-and-center. Some of our favorites?
#1. Local Vendors That Create a Useful Business Card
Business card magnets are some of the most popular promotional products for local businesses. These magnets are useful because they can include prominent contact information and be put on a local resident’s fridge or other highly visible magnetic surface.
As portable as a business card, these 20 mm and 30 mm magnets pack a serious punch for businesses and recipients – unlike traditional business cards, your contact information is on-hand when your customers need it. That means, when their plumbing goes in the middle of the night, there’s no rummaging through wallets and bags, and no trying to remember recommendations. They’ll see your magnet and call you first.
Local businesses aren’t the only ones tapping into business card magnets. Travel companies with reservation lines, insurance brands with customer service hotlines, schools, universities or any business that deals with frequent consumer outreach can benefit from using these products. Include bold branding, a short message and a call-to-action and you’ve got a promotional piece that will always be visible to your core customers – and that’s powerful.
#2. Companies That Set Built-In Reminders
Calendars are a great way to keep customers in the know – and companies using promotional products are doing just that. For those who provide routine, ongoing services – think mechanics, exterminators, primary care physicians and dentists, for example – calendars can be an organic way to remind customers to schedule routine maintenance throughout the year. Often, these critical tasks are overlooked in the hustle and bustle of everyday life – and the chaos of customers’ smartphone calendars.
Custom calendar magnets are always in a very visible location, be it on the fridge, a magnet door or other household hotspot. By populating your calendar with important reminders or dates – and including prominent contact information so customers can get in touch – you’ll be able to boost engagements, bookings and, overall, ensure your client base is in-the-know all year long. You can even customize the look and feel of your calendar magnets to ensure they stand out.
#3. Brands That Provide a Useful Giveaway
Sometimes it’s more than just a call-to-action and contact – other times just a logo will do the job. That’s where these fridge magnets come in. Designed to stick to a magnetic surface and clip onto photos, menus, coupons or other important information, the bold, colorful and fully customizable magnets do double duty – they announce your brand and can also include valuable info or offers which customers can choose to display or store away for future use.
While many businesses are adeptly using these products, some of the most common uses are for restaurants offering a magnet and menu – then customers don’t even need to open the fridge – the magnet offers up a quick, delicious solution. Other high impact uses include offering a series of coupons or monthly offer mailings that can be popped into the magnet – customers can grab and use anytime, without ever worrying about misplacing their latest deal.
Making Your Creative and Distribution Count
All of this said, creative layouts and use cases are just the beginning – it’s important to get the most bang for your magnetic buck by creating magnets people will want to pick up and use.
As we’ve seen over and over again, one of the best ways to do this is by aligning magnet content and creative with customers’ lifestyles, preferences and causes that matter. The following brands are perfect examples – each maximizes their magnet campaign with clever, compelling lifestyle-first content customers can latch on to and which, through their visible support, drives greater awareness and engagement…all from a single magnet.
The National Alliance of Mental Issues (NAMI) drummed up attention for mental health and, specifically, to eliminate the stigma surrounding these common conditions. Their clever creative called out for drivers to “Put the Brakes on Stigma” with a call out to #MentalHealthMatters, making it ideal to affix to a car. If it’s a cause you believe in, you’d likely be willing to grab a magnet and proudly declare your support to the world.
Likewise, juice bar Raw Juce makes using their magnets a lifestyle choice. By adding one to your car, you’re telling everyone you’re health conscious and you sip local. It’s a smart way to drive added usage – and because Raw Juce leaves magnets next to the register, they’re easy for loyal customers to grab as they go.
Orange Theory Fitness and Green Monkey Yoga have a similar approach, utilizing magnets to enable customers to tout their wellness-first lifestyle.
Similarly, Salt Life – a popular beach and surf brand – gives magnets and bumper stickers so followers and customers can proudly declare they’re living the Salt Life. Affix these magnets and you’re telling the public you’re an avid waterman, who lives and breathes all things ocean.
Pet Vet Animal Hospital in Deerfield Beach, FL, also encourages magnet users to proudly declare their affinity – in this case, for dogs. Magnets, which can double as bumper stickers, proudly declare “I Love My Dog” with a call out to the hospital’s phone number.
These lifestyle-driven creative executions and clever formats are just the beginning. There are countless uses for these in-demand promotional magnets and countless ways to integrate these low-cost, high-impact premiums into your marketing strategy. Get in touch to learn more and to start customizing your magnets now.