Tag: promotional pens

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Why You Should Tell Your Customers to #KeepThePen


As many owners, executives, and managers prepare for various phases of reopening their businesses across the country, they want, above all, to do whatever they can to keep employees, families, and customers safe and protected.

Why You Should Initiate #KeepThePen At Your Business

In an effort to prioritize safety, you may be implementing safe social distancing practices into your facility, creating new plans for disinfecting high-contact touch points, recommending masks, or limiting hours of operation. These are good ideas. Another good idea as sweet and simple as a pen.

Continued Safety During a Global Pandemic

It’s currently believed that SARS-CoV-2 primarily gets transmitted on a person-to-person basis. This means it’s possible for a person to come into contact with the virus and be infected simply by touching a contaminated surface. This could be things we come in contact with all day long, such as door handles, a countertop, or a pen.

#KeepThePen

What does this mean for your business? As states begin to implement various timelines for reopening, we all need to think about how we do business and in what ways we can help prevent the spread of COVID-19—both among our employees and customers, as well as throughout the general public. We can start by examining the various touchpoints we share with customers and clients in the course of a day. Those touchpoints may be disease vectors, but the good news is that with a bit of creativity and flexibility, we can reduce the risk inherent in those touchpoints. One of the most common touchpoints, no matter what business you happen to be in, is the ubiquitous office pen. For many businesses, handing over a pen to a customer to sign a check, an invoice, a contract, or complete some other type of document is an action that takes place many times a day. If you could keep a customer from unwittingly transmitting a virus to someone else (whether an employee or a future customer or client) with just one simple change to your business practices, wouldn’t that be a worthwhile change to make? We know most people think so, and we do too. That’s why we’re so enthusiastic about promoting a #KeepThePen initiative. The action is simple, but the impact could be profound. All you have to do is tell each customer to, “Keep the pen!” They walk away with a new, unused pen that’s branded to your business, and one potentially high-germ point of contact is eliminated.

What’s in a Pen?

Any old pen can be pocketed on the way out the door, but to leave your mark (pun certainly intended), it helps to opt for a branded pen that writes beautifully, is ergonomically designed, and that shows off your brand name, logo, or colors in a way that’s memorable. By keeping a large volume of pens on hand, you can easily participate in the #KeepThePen initiative while helping to spread your brand’s message of community and compassion long after a customer exits your space.

Initiate #KeepThePen at Your Business

If you’d like to create your own #KeepThePen initiative, Motivators has hundreds of pens on sale to fit the needs of your brand. Many can be purchased for pennies per pen, and can easily be included in a direct mail campaign.

Our Ad Pen with Stylus

If you’re looking for an option with a bigger wow-factor, consider our popular ad pens. These triangular-shaped pens feature three sides for printing full-color logos and images with maximum visibility. They’re like a billboard for your company that your customers can carry in their pocket or bag and easily be reminded of your brand throughout the day. For example, this tri-ad pen is an excellent choice and features a comfortable grip to help ease physical hand tension during use. There’s enough space to easily include a logo, tagline, brand name and even a motivational message to help keep your customer’s spirits high during this complex time. Opt for the version with a stylus and they’ll find themselves thinking of you as they use it to assist at the ATM or grocery store. Looking for more on pens? Check out these Ten Benefits of Using Promotional Products for Your Business which includes stats on promos including the lifespan of writing instruments. Then call us and we’ll help you choose the right pen to fit your brands needs.


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In The Promo Products Industry, Pens Are Great But The People Are Even Better


ePromos employees touring the BIC facility

Have you ever gotten caught up in your day and found yourself being downright mean to a colleague on the other end of the phone? I wish I could say that I wasn’t guilty of that very thing, but alas that is not the case. However, as a promo products professional, I have learned that people are much more important than promotional pens, and most times when you put people first, the sale and the relationship come.

In the last month I have had the opportunity to witness others putting people before pens. The first example was on a trip to visit one of ePromos’ largest suppliers: BIC Graphic. It’s always a learning experience when you see how the pens are manufactured and decorated, especially seeing how the newest techniques are accomplished. But what was even more impressive was seeing the president of the large supplier know the names and situations on most of the 700 employees.

We toured four buildings, each building with a different decoration method or product offering. In every building, he would stop, shake hands with his employees, call them by name and most times ask how they were doing. I believe that was one of the most impressive things on the tour. It was a great demonstration of “people are more important than pens.”

Another example is the team at ePromos. It is always unthinkable when you get the call that a serious accident has happened to someone the team holds in high regards. In this case, it was a supplier rep who had been hit by a drunk driver. Luckily, the supplier rep was able to walk away with just some aches and pains, but the team wanted to show they cared. ePromos took up a collection in honor of our friend and donated it to M.A.D.D. on his behalf.

The longer I am in the industry, the more you become family. Yes, you. My co-workers, suppliers and customers. It’s you that makes selling custom pens (that will get a ton of impressions – so buy some) so awesome.

Members of the ePromos team visiting a supplier: BIC Graphic

Members of the ePromos team visiting BIC Graphic

 


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This Promotional Product Is Just The Thing For Your Next Tradeshow


custom pens

If you’re exhibiting at a tradeshow, there’s no denying which promotional product is a must for your event: custom pens. They’re one of the most popular tradeshow giveaways, and people expect them at your booth.

But why pens?

A lot of reasons, actually.

  • Pens appeal to the masses.

    Fifty percent of U.S. consumers own writing instruments, according to the Advertising Specialty Institute (ASI). 

  • Pens are one of the most affordable promotional tools.

    Logo pens and pencils tie bags for the lowest cost-per-impression in the U.S., according to ASI. 

  • Pens get your brand remembered.

    Two-thirds of people can recall the name of the advertiser who gave them a pen within the last 12 months, according to Promotional Products Association International (PPAI). 

  • People find pens functional and relevant.

    PPAI reports that 73% of people carry a pen with them at all times. 

  • People use pens – often multiple times a day.

    Thirty-nine percent of people use a pen approximately 10 times a day, according to PPAI, and 21% use pens about five times a day. 

  • People love pens.

    Seventy-six percent of people consider the pen an important, very important or extremely important part of their daily activities, according to PPAI.

A pen is a promotional product that puts your logo right where you want it – directly into the hands of your customers.

An Example Of Promo Pens In Play

Our client, Kayla Melbye with PureCare, a mattress protection and accessories supplier, turned to ePromos for custom pens. She wanted a useful, functional promotional product to hand out at the 2014 Las Vegas Market, the leading furniture, home décor and gift tradeshow.

But here’s the thing – the pens weren’t just for attendees to pick up as they passed by. The pens served a purpose on the spot.

Here’s how.

PureCare launched a new pillow line, PureCare One, at the show, and the company wanted to get attendees’ feedback on the new pillows.

“We created a handout where people could rate each pillow as they tried them to find which was their favorite ‘One,’” Melbye says. “Our PureCare pens were given out by our team so guests could fill out their score cards when testing the pillows.”

The pens served two purposes: They helped PureCare collect immediate insight about its new line of pillows, and they were a useful takeaway for attendees who stopped by.

custom logo pens

The custom pens were also set out in bowls around the showroom. (You have to look closely at the photo, but you can see the pens displayed in a white bowl.)

That brings us to a great promo lesson: Any time you’re handing out pens – at a tradeshow or otherwise – always pay attention to the presentation. How they’re offered to customers makes a big impact on the perception of your brand.

If they’re corralled neatly in a bowl or jar, it makes your brand appear smart and organized. But if the pens are strewn all over the countertop, or if there are boxes of pens scattered around your booth, it doesn’t reflect well on your company. Pen presentation matters.

Melbye ordered 1,000 custom pens and gave them all away. It’s not surprising considering that 50% of people always pick up a promotional pen being given away, according to PPAI research. People love free stuff, and people love pens.

If you’re looking for that one must-have promotional product for your next tradeshow, pens are the perfect pick.

Photo credit: DenisGiles via photopin cc


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Five Ways To Use Promotional Pens


Updated March 20, 2020

It’s easy to rattle off the reasons to use promotional pens in your marketing: They’re affordable, useful, effective, easily transported, and adaptable to any campaign. And that’s just a start.

Custom pens can promote any message and raise awareness for any organization, product or service. They’re like slim marketing ninjas. They’re swift and powerful at promoting your message, and they shatter through all the marketing noise out there. In fact, according to ASI’s Global Ad Impressions Study, each pen generates over 3,000 impressions in it’s 9 month (shelve) life and 51% of consumers say they are more likely to business with a brand that gives them a writing instrument.

If you want to get your message into the hands of new customers, you can’t go wrong with promotional pens. Here are five creative ways to use them:

1. Leave-behinds.

When you sign a credit card receipt at a business or restaurant, leave your logo pen to be re-used by employees or the wait staff. The same thing goes at the doctor’s or dentist’s office: Leave your pen after signing in.

2. Tokens of appreciation.

Hand out custom pens to your staff and suppliers. They’ll appreciate the freebie, and they’ll likely use the pens outside the office, too.

3. Donations.

Head to your local schools, churches, libraries and community centers with a few boxes of promo pens. These places often have small budgets but big needs for supplies.

4. Direct-mail.

Enclose custom pens in your business mail—not just promotional mailings. They make a nice surprise for the people processing your electrical payment.

5. Extras in gift baskets.

Logo pens are easy to include in gift packages for clients, whether you’re giving them promo tumblers or elaborate gift baskets. It’s just one more way to get your message in front of them and show them how much their business matters to you.

Now that you have some ideas for handing out your promo pens, the bigger question is, which one to choose? We love this triangular pen because it’s three sides give you even more space to customize (which can be tricky!)

You can’t ever go wrong with a BIC pen, or a Sharpie or a Papermate. Or shop by type: Brand Name Pens , Gel Pens, Novelty Pens and more! The possibilities are endless, so understand your demographic and go from there.

Looking for an insiders perspective on unique trends in the promo world? Follow us here.

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Promo know-how tip:

Use bright, vivid colors to make your pens immediately noticeable. Here are some other tips to get your promotional pens spotted.


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Are Your Logo Pens Imprinted Correctly?


imprinted pen

Quick: Grab some logo pens at your desk and jot a note with one. Now look at the pen’s imprint. Is it upside down, or is the imprint perfectly positioned for you, the note jotter?

Ideally, the imprint should face you—not the guy across from you. He has his own logo pens to look at.

We noticed an imprint blunder on this pen (it’s totally upside down for our righty CEO, Jason Robbins), and it brings up an interesting point when promoting your business with custom pens: Target your marketing to the majority.

More than 90% of the world is right-handed, so it doesn’t make much marketing sense to position your imprint for the left-handed few (sorry, lefties).

Yes, you can still see the logo, but why make recipients twist their heads to read your message? When giving out logo pens, it’s best to make your imprint for those who are right-handed.

Promo know-how tip:

It’s also important to consider the size and color of the imprint on your logo pens. Our Promotions Specialists will help you find the right pens and will make sure the imprint is perfect.


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The Eternal Search For The Non-Scratchy Promotional Pen


[Editor’s Note: This post is written by ePromos customer Katharine Thoresen of oaSES Online, a software provider for tutoring companies.]

I consider myself a normal person by and large. Nothing in my childhood points to a “bad pen experience.” I was never stabbed by a cheap pen, never drawn on with a free pen, never had my house burgled by a marauding group of savage nasty pens, but yet I am left with a deep loathing of scratchy pens.

You know the ones. The balls don’t glide across the page like Michelle Kwan executing a perfect triple Sal chow. They catch and scratch, and sometimes you can even hear them marching through the pressed wood pulp that is my crisp notebook page. With a final spit in my eye, they will even leave a great ink blob at the end of my scratchy sentence.

I associate this kind of pen with cheap hotels. You grab the hotel logo pen in your dash from the room, all pleased with yourself that you remembered it, yet within an hour it is destined for the nearest trash can. This kind of fussy, OCD behavior has led me to spend rather a lot on pens in the past.

promotional pens

So imagine my horror when I was tasked with ordering promotional pens for a tradeshow. I did not want my customers associating oaSES Online or The Tutor Report with cheap hotels, yet I knew my budget would be this side of generous. I did not want this task at all; I wanted someone else to get it and order nasty pens so I could continue my hate rant about said nasty pens.

Nevertheless, I set out on my mission to find a good quality, non-scratchy, non-blobby pen and decided to start with ePromos. “Why?” I hear you ask. Well the answer is simple. I had already been on ePromos’ site every month for the last year, using their great annual list of events, campaigns and nationally recognized days to help me write my monthly promotional post on The Tutor Report, so it just seemed like the first place to look.

I received my sample test pen in good time, preached needlessly to the big boss about the virtues of a good pen because it was really very affordable, and placed my order with my newly appointed rep, Clinton, for hundreds of logo pens. The artwork process was streamlined and simple, and they arrived on time.

And in case you are wondering, yes … I am very happy with my non-scratchy, non-blobby, easy-to-hold fabulous pens. And, more to the point, so are my customers and prospects.

Katharine Thoresen is Operations Manager for oaSES Online, a software provider for tutoring companies, and is blog master for the online tutoring magazine The Tutor Report. She is a self-professed connoisseur of pens.

 

Promo Tip: Combine logo pens with a custom sticky notes to provide the ultimate “jot that down” promotion.