Tag: promotional water bottles


Custom Water Bottles Get Spunky To Draw Attention

If you saw someone taking a swig from a bottle of hot sauce, you’d look again. That’s what makes this promotion for a New York bike shop so brilliant.

custom water bottles

Gage+DeSoto, a store that specializes in all things road cycling, used custom water bottles to spice up its brand. The water bottles are designed to look like the iconic Sriracha hot chili sauce—the notoriously fiery hot sauce that brings eaters to their knees.

Affectionately dubbed “rooster sauce” after the bold rooster logo on each bottle, Sriracha skyrocketed to popularity in 1980 when founder David Tran immigrated to Los Angeles from Vietnam. Craving a spicy kick for his food, Tran concocted his own potent elixir to bring the heat and began selling the sauce out of the back of his van.

“I made this sauce for the Asian community,” Tran said in a New York Times article, “but I wanted something I could sell to more than just the Vietnamese.”

He succeeded. Wildly.

Today, more than 10 million bottles of Sriracha are sold every year. It’s a key ingredient in everything from street food to epicurean fare, and it’s truly a multicultural brand. Even the ingredient list on the back of the bottle is printed in Chinese, English, French, Spanish and Vietnamese. Serving ideas include everything from pizza to pâté.

Everybody knows this hot stuff in a squeeze bottle, which is what made Gage+DeSoto’s promotion so intriguing. The blazing-red bottles perfectly mirror the traditional Sriracha packaging—from the Chinese markings to the rooster logo. Only these custom water bottles boast Gage+DeSoto’s name, address and website.

This promotion is creative, attention-getting, and it fits seamlessly into the store’s culture. Cyclists can use these promotional water bottles while on a ride, quenching their thirst and getting big-time buzz for the bike shop.

It was a clever way to kick up their marketing. Well, while it lasted, anyway. The custom water bottles are now sold out and discontinued. Perhaps Gage+DeSoto got a little too close for comfort when it comes to the Sriracha brand. To keep your company out of legal hot water, follow these 10 commandments of branding.

Promo know-how tip: When selecting promotional items, make sure they tie into your brand. There should be consistency in the promotional products you choose and what your company represents.


Vodka Promotion Takes A New Twist

How do you take your vodka? How about in a promotional water bottle? It’s an unconventional idea, but it’s one that’s getting KRU 82 vodka some serious attention on the shelves.

One liquor outlet in the New York metro area reported that 80 percent of customers wanted to try KRU 82; a normal taste test only attracts about 30 percent of customers. The liquor outlet sold 20 cases in a matter of days. The owner says the packaging is the reason for the swift sales.

With a thick, black strap and a convenient carabiner, the KRU 82 bottle conveys style and outdoorsy appeal. Hikers can pack some glasses and vermouth in their backpacks, and voila: martinis on the slopes.

Or not. It’s just nice to have the option.

This packaging also appeals to the green crowd. It’s 100-percent BPA-free and shatterproof, so users can refill and reuse.

KRU 82 stands out from other vodkas because of its distinctive packaging. So we say: Ditch the proverbial bottle. Dare to mix it up with your packaging.

Promo know-how tip: Presentation matters. Polish your campaign with the right packaging, whether it’s a promotional jute bag or a logo gift box.


World Water Week: March 20-26, 2011

custom water bottles

Most of us don’t have to worry about the quality of the tap water we get at restaurants. The wait staff fills our glasses, and we don’t give it a second thought – we drink it down without question.

Unfortunately there are a lot of people in the world that don’t have this peace of  mind. In fact, lack of clean water is the second largest killer of children under 5 worldwide.

This week, you’ll have the chance to make a difference for these people when you dine at restaurants participating in UNICEF’s Tap Project.

Restaurants participating in this project will offer customers the chance to donate $1 for the tap water they normally receive for free. All of the proceeds from this World Water Week promotion will go directly towards providing clean drinking water and sanitation where it is needed most.

Your business can participate in the Tap Project and help raise money for World Water Week with promotional drinkware like the AquaSkin foldable water bottle. These promotional waterbottles can be customized and sold to raise money, or they can be imprinted with information about these projects to help raise awareness.

For more information and ideas about using eco-friendly promotional items during World Water Week, speak with an ePromos Promotions Specialist by calling 800-LOGO-216.