Tag: schwag


Sweet Swag From The 57th Presidential Inauguration

Yesterday was Inauguration Day, folks, and today almost a million people are expected to crowd the National Mall to hear President Obama’s inaugural address. If you’re itching to commemorate the ceremonial occasion, there’s plenty of inauguration swag for sale—and it’s awesome.

inauguration swag 2013

From pop art buttons and pullovers to tube socks and designer tote bags, the political merchandise extends far beyond the buttons that have been political mainstays since George Washington’s inauguration in 1789.

Obama supporters can snap up their swag online or at an official merchandise store in D.C. The Presidential Inaugural Committee (PIC), which sells the gear, says this year’s hottest items are tube socks, and yes, promo buttons. You can’t beat a classic, we guess.

For those throwing inauguration parties (if that’s your thing), there are champagne flutes to toast President Obama and even donkey-shaped cookie cutters to keep the snacks politically themed.

Of course, for those who want to show off the lovable First Dog, there’s plenty of Bo swag for sale, ranging from baby onesies featuring Bo’s pawprint to Snow Bo buttons.

Supporters can score swag at all price points, too. Buttons are two for $5, and for a cool $7,500, they can get an official medallion set with medallions cast in bronze, silver and gold. Talk about a major conversation piece for the home.

All the swag, from lapel pins to blankets, are American-made, and all proceeds benefit the 2013 PIC.

“They’re special reminders of the historic events of the weekend, and allow people to take a piece of the weekend home,” Matt Bevon, PIC national spokesperson, said in a TODAY article.

Even the President himself and Vice President Biden are receiving some swag today: Lenox crystal vases. It’s proof that when there’s a meaningful event, promotional products are just the way to commemorate it.


Three Tips For The Ultimate Swag Bags

Swag bags steal the spotlight at red-carpet events—sometimes as much as stylish starlets leg- bombing it. At last night’s Golden Globes, the swag bags didn’t disappoint. (And neither, we might add, did Halle, Eva, Lea and all the others in their thigh-slit gowns. How do they do it?)

swag bags

But back to the swag. Nominees, presenters and guests all scored a great Tumi bag loaded with giveaways from brands such as Donna Karan and Bulgari. Guys also got some great goodies—their swag bags were filled with guy-friendly products from Godiva, Sprout watches and Nabila K body care.

Yes, the swag bags are always pretty spectacular at events like the Golden Globes, but any event can be kicked up a notch by swag bags. Conferences and tradeshows are ideal for handing out convention swag. If you’re participating in, sponsoring or organizing an event, you definitely want attendees to walk away with promotional products branded with your company logo.

Here are three ways to make sure your giveaways get talked about—not tossed out.

1. Give out cool stuff.

It seems obvious, but many companies are so concerned about giving out branded items that they forget to think about what attendees actually want. Consider your audience: What do they find cool or interesting? Will your giveaway catch their attention in a swag bag stocked with other giveaways? If it’s not cool or if other companies are giving out the same thing (think pens and keychains), you need to step it up with your swag.


2. Be strategic with your giveaways.

If your marketing budget is slim, you’re better off ordering a small number of promotional items and ensuring they get maximum exposure. Your swag doesn’t always need to go in a bag. Think about giving out 50 custom t-shirts to your VIPs or loyal customers and asking them to wear the shirts at the conference or event. You get exposure without busting the budget, and they get a cool giveaway. Promotional t-shirts are great for guerilla marketing.


3. Opt for seasonal swag.

Many companies give out promo items that can be used all year long, so a simple way to stand out is by using seasonal products. Sponsoring a winter event? Hand out custom hot cocoa packets or cute beanies. Summertime conferences call for items such as beach towels, lip balm or sunglasses. Attendees can use these items right away, which increases the odds of them hanging on to the swag.


Promo know-how tip:

Always consider the size of the items for your swag bags. Many people travel to attend conferences and tradeshows, so you don’t want to overload them with cumbersome items that they can’t easily pack in a carry-on bag. 


Rockstar Straightjacket

Promotional jackets? Sure, we see them all the time. Here’s a promo you certainly don’t see every day: a promotional straightjacket. This was done by Rockstar Games to promote the release of their game Manhunt 2. More sinister than a Pita, but just as creative! (via Kotaku) rockstar-straight jacket


More Childvertising

As previously reported on Everybody Loves Free Stuff, the childvertising epidemic continues to run rampant, as evidenced by this photograph. While trade shows and organizations like Valleyschwag provide most of the raw promotional materials, the parents are ultimately responsible for this tragedy. As the caption to this photo posted on flickr clearly indicates, the innocent children involved are forced into childvertising against their will, or at least without their consent:”What better way to celebrate Valleyschwag and Ruby on Rails than to make my kids wear the stuff?! ”

Indeed. When the laws of our country essentially treat minors as chattel, what better way to celebrate than to use them as pawns in a game of advertising and promotion? Of course, as insidious as it may be, it is rather cute, which is why we sell promotional apparel for children.