Tag: statistics

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Promotional Products Work! #PowerofPromo


Promotional products:

Useful, tangible items imprinted with an advertiser’s name, logo or message. The perfect medium to increase brand awareness, promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience. Here are just a few (of many) impressive statistics that were highlighted during Promotional Products Work Week. This annual event is created by the Promotional Products Association International (PPAI), and is designed to shed light on the effectiveness of promo items.

Isn’t that amazing? Promotional Products should ALWAYS be a part of your marketing mix.

Pretty cool, right!?! Interested in marketing to millenials? Click here.

Especially their favorites. Mine in particular: favorite pen, favorite bring-your-lunch-to-work bag, favorite t-shirt (for the past 7 years), and favorite umbrella.

They also happen to be surprisingly affordable – and, people love receiving them.

Marketing tips we just couldn’t resist:

Trust us, it’s worth it (pre-show). Looking to connect AT the show? Click here.

This years note-worthy choice to include with your next Direct Marketing campaign: Webcam covers. They can be mounted directly to a post card (without much additional weight), and show that you value your clients privacy.

Still not convinced?

That’s right. People remember promotional items, more so (long-term) than any other form of advertising. That’s because when given a useful item, people connect with that item and remember what’s written on it. Promotional Products really do work. Call us today, The Promo Know-How People and let us show you how to choose the right item to support your brand.

 


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How the Pros Promo (Part One)


Ever wonder how the pros promo? Well, the Promotional Products Industry Association did a survey at TS2, the annual trade show for exhibit and event professionals to find out. Not surprisingly, 95% use promos and 72% find them ‘extremely effective’ or ‘effective’ at shows. Here’s how they used promos:

*Increase name recognition – used by 79 percent of respondents
*Increase booth traffic– used by 64 percent of respondents
*Generate goodwill – used by 37 percent of respondents
*Attract new customers – used by 35 percent of respondents
*Generate interest in products – used by 34 percent of respondents