Tag: swag bag

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What’s Inside The $62,023.26 Oscars Swag Bags?


If you need any proof that “everyone wins at the Oscars”, look no further! Luxurious swag bags packed with promotional items are a huge part of every red carpet event. Every year, retailers big and small fight each other for an opportunity to give their stuff away in order to build massive, game-changing brand exposure. Here’s the eye-popping list of luxury items that were packed into this year’s Oscar nominee swag bags. The total value? A staggering $62,023.26!

  1. Elephant-Back Safari. Full luxury accommodations for two (4 nights, 5 days) at Abu Camp in Botswana, Africa.  ($15,580)
  2. Private event hosted by Disarono. Includes a free premium stocked bar tended by the country’s best mixologists, set up for 100 guests at a location chosen by the recipient. ($15,000)
  3. Seyie Design. Interior decoration services. ($10,000)
  4. Live In Fitness Enterprise. 1-week all-inclusive weight loss and fitness retreat. ($4,850)
  5. Amanta Resort. Two nights in Ocean Casa (partial ocean views) plus two hour-long spa treatments. ($3,350)
  6. Organic Soap and Spa. $200 worth of spa products delivered in-home every month for a year. ($2,400)
  7. JM Blowdry. Unlimited blowouts for a year at this Beverly Hills salon ($2,000)
  8. Dr. Garth Fisher. Skin care products designed by popular A-list cosmetic surgeon. ($1,645)
  9. Bamboopink Jewelry. An extensive set of hand-designed jewelry. ($1,000)
  10. Huntley Drive Fitness. 10 personal training sessions. ($850.00)
  11. Belldini. Women’s apparel. ($500)
  12. EC Gallery. Limited edition artwork. ($500)
  13. Heather Lounsbury. 1 house call: acupuncture, acupressure, aromatherapy (or 3 in office visits of same) ($500)
  14. CLD Style House. Boutique promo clothing and shoes. ($400)
  15. Red Carpet Manicure. Professional manicure. ($300)
  16. Physique 57. Unlimited classes for 1 month at Beverly Hills’ premiere boutique barre fitness studio. ($300)
  17. Faiza Cosmetiques. An anti-aging skin care system. ($275)
  18. Darci by di Caprio Cosmetics. High-end cosmetics. ($207.50)
  19. Essential Safe Products gift set. A collection of eco-friendly products like reusable grocery bags and custom water bottles($200)
  20. Thermarobe. A luxury custom bathrobe – wirelessly heated ($178.99)
  21. Purell hand sanitizer. This custom hand sanitizer comes in a gold crystal-studded sleeve. ($135)
  22. Earthpawz. A collection of pet-safe and non-toxic cleaning products. ($120)
  23. Serena Williams Signature Tote. A belted olive custom tote bag from Serena Williams’ HSN collection. ($99.90)
  24. Kosanka. Anti-aging beverage. ($80)
  25. Dearfoams. His and hers luxury comfort slippers. ($72)
  26. Nightfall. Perfume in a hand-etched crystal bottle. ($65)
  27. Herb Ritts Catalogue. Unpublished photos and essays from famous LA photographer Herb Ritts ($59.95)
  28. Slimware. Portion control plates. ($59)
  29. Caroline’s Cakes. A 7-layer caramel cake. ($58)
  30. Angel Minaro. Body lotion. ($51)
  31. Chocolatines Jewelry Box. Custom food gift filled with edible handcrafted chocolate jewels. ($50)
  32. Naughty Bits Brownies. “Deliciously bad brownies.” ($50)
  33. Eminence. A coconut oil and sugar cane organic body scrub. ($48)
  34. Starlettos. Heel protectors. ($14.99)
  35. Nozin. Moisturizing nasal sanitizer. ($14.99)
  36. Awareness Bracelet. BigRoundBalls, Inc. testicular cancer awareness bracelet. ($4)

Read More: Celeb Schwag: Famous People Get $100K Worth of Free Stuff Annually


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College Bowl Season = Impressive Swag Bags


For more than 60 years, promotional swag bags have been a part of NCAA bowl games. These gift bags are intended as keepsakes for the players to remember their seasons by, and are often filled with hot retail items like iPods, Xboxes, Best Buy gift cards, are more. In recent years the swag bags themselves have become the focus of massive media attention, causing big brands to fight for the right to be a part of the prize packages for the biggest bowl games.

Creating prize packages can be a challenge for bowl officials, who must work to find gifts that meet all NCAA rules and limitations, create buzz for the bowl, incorporate the bowl’s logo, and also make the players happy.

“You want the kids to say ‘Oh, I’m going to the Chick-fil-A Bowl. I’m going to get a good gift bag,'” said Derek Martin, the bowl’s vice president of events. “You want them talking like that.”

This year’s bowl swag bags include promotional gifts from giant retail brands like Fossil, Best Buy, Amazon, Apple, Sony, Nike, Oakley, and more. These brands know they’ll get guaranteed media exposure by giving away free stuff. Apparel brands like Nike and Oakley may get something even better if players are photographed wearing their promotional apparel or sunglasses. In the end a classic promotional marketing lesson rings true: free stuff often pays for itself with a flood of positive brand exposure., and you don’t have to be a Fortune 500 company to leverage this strategy. Free gifts will always be an effective way to reach new customers, make your current ones happy, and keep everyone talking and coming back for more.

You can view the full list of 2011 bowl gifts to participants in Sports Business Journal’s annual report.