Call it the “Unicorn Effect” – iridescent clothing, accessories and gifts continue to be a sweeping trend this year, with a touch that’s reaching from the runway to our own distribution channels. This feel-good style is a natural extension of already popular metallic and foil finishes, and it’s adding extra shine and a gorgeous, prismatic look to items we love.
At first blush, the rainbow glimmer of holographic items may seem like it holds the most appeal for a younger audience, but former kid-favorites like unicorns, mermaids and Lisa Frank® stationary are making a huge resurgence among adult audiences, too. Millennials may be driving this latest unicorn craze, but iridescent merchandise has an aesthetic appeal that just about anyone can find pretty, no matter their demographic.
We first talked about the growth of this trend in early 2019 here, and it’s only continued to gain momentum since then. To see this style in action, peep the popular iridescent Keepall bag from Louis Vuitton®, runway fashion from New York to London to Milan or favorite looks from Instagram’s most popular makeup artists.
Holographic material made an appearance in the late 1970s and early 1980s as part of disco glam fashion, and it enjoyed a feature in the 90s as well. This time around, the trend is widespread and far-reaching – these days, you can find everything from holographic furniture to full car wraps to pet beds.
Holographic materials and finishes offer a fresh, bold way to dress up familiar classics with a more contemporary flare. We’re seeing iridescent gifts enjoy the most success when they’re offered as a spin on already beloved and well-known items. That Louis Vuitton travel bag, for example, first debuted in LV’s collection in the 1930s, and it’s widely recognized in its more subdued brown-and-gold palette.
Since the irresistible shimmer and shine of a holographic finish is no longer limited to jackets, dresses and designer handbags pulled straight from the runway, you might want to consider it for your next promotional gift. This trend is an easy way to add a fun pop of color and whimsy to your next event or giveaway.
Iridescent Promotional Gifts
If you’re looking for a promotional gift that’s truly on-trend, wow recipients with shimmery, unicorn-inspired items that are both eye-catching and day-brightening.
Aiming for a bolder statement? Consider a promotional bag with flair, such as an iridescent drawstring bag or an iridescent tote bag – both of which offer a unique rainbow glimmer that’s guaranteed to turn heads.
If you’re looking for a holographic touch but don’t want to opt for a large bag, consider one of our iridescent travel pouches, found here or here. These versatile pouches work as cosmetic bags, pencil cases or catchall bags inside of a larger purse or backpack, so they’re a great choice for a range of occasions.
If you prefer to enter the world of rainbow iridescence on a slightly smaller scale, there are plenty of other on-trend and inspired promotional items to choose from as well. Help recipients start their day with a smile as they take their first sip of morning coffee from an iridescent ceramic mug. Or, go ahead and add some rainbow energy to someone’s mid-week meeting with an iridescent metal-twist promotional pen.
Remember, promotional gifts that are small in size can still demand plenty of visibility for your brand too. Consider items with an iridescent finish that are sure to get lots of daily use, such as a customizable PopSockets®.
Stay on-trend and spread a little extra joy with your next gift by choosing something holographic and unicorn-inspired. Don’t see what you’re looking for? Take a look at all of our iridescent promotional items here. Have questions or need help? We’re here for anything you need.