Tag: Tumblers

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Insulated Wine Tumblers: The Go-To for Corporate Branding This Summer


This month’s Product of the Month is the perfect item to usher in your summer. That product? Our very-popular 12 ounce Triple Insulated Wine Tumbler.

Our insulated wine tumbler

While enjoying wine has long been a summer staple, enjoying it in tumblers has been making serious waves lately. As people get more educated about wine and, even, some of the health benefits associated, vino consumption continues to rise. The average American drinks close to three gallons of wine per year and rising–prosecco consumption alone is up 11% year-over-year. And with those added sips comes added demand for on-trend ways to sip–enter the Insta-worthy tumbler. This Pringles®iteration went viral instantly, while other more sleek, chic tumblers are popping up on celebrity feeds from coast to coast.

That’s where these promotional tumblers come in.

You won’t want to miss this ultimate summer essential.

Inspired by retail best sellers and available in four colors–red, blue, black and white–this insulated wine tumbler comes complete with oversized printing space, making it ideal for getting the word out. Choose from full-color printing or laser engraving–either way, your branding will be on full display anytime this insulated wine tumbler makes an appearance. And, judging from our own insiders, it will make a lot of appearances this summer.

Once in-hand, your customers and clients can get their sip on anytime, anywhere–with a spill-resistant clear lead there’s no mess and, with triple insulation, hot drinks stay hot for 12 hours and cold stay cold for 24. That makes these promotional tumblers perfect for virtually anything your clients heart desires–that weekend wedding, the company picnic, a day at the beach or, simply, kicking back in your backyard with a PM cocktail. Cheers to that.

Our advice? Hop on the vino trend and place your order for these go-to tumblers. Perfect as a one-off client gift or great to give as a set, you’ll be amazed where they pop up–and that could be a great way to engage clients even more. Consider challenging them to a #tumbler contest with your brand name or summertime campaign messaging. The more times they surface your tumbler, the more chances they’ll have to win.

Happy summer!

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The Best High-End Promotional Water Bottles


Branded water bottles have long been a go-to for diverse companies looking to make an everyday statement. Not only are these premiums universal – who doesn’t love an easy-to-carry bottle that keeps drinks cool? – but they’re affordable, durable and leave a lasting impression on the recipient and everyone who spots them sporting their branded bottle.

But that is just the beginning. More recently, the category has had a serious moment – thanks to a rise in high-end water bottles. Instagram and the boom in wellness culture has pushed brands like S’well® into the spotlight, making luxury water bottles a must-have among trendsetters, tastemakers and everyday sippers alike. Now a true accessory with major cache, your clients are, no doubt, investing in – or, simply, coveting – premium water bottles. And that opens up an even bigger opportunity for your brand.

 

The Benefits of Premium Promotional Water Bottles

Your job, then? Take a page from the premium water bottle playbook and brand your own collection of Insta-worthy pieces. Again, these bottles are incredibly useful, incredibly durable and designed to go the distance – that means long-lasting branding that’s constantly on display, as bottles adorn customers’ desks, locker rooms, cars and conference rooms.

Not only that, but you’ll be giving a nod to your the greater good – specifically, the environment. Every time your client fills up, they’re skipping paper or plastic cups – and that adds up to a major landfill reduction over time. All in all, it’s a great message for your brand. By simply being associated with this must-have item, you’ll create increased awareness and more positivity – and that’s powerful.

And that brand ripple effect doesn’t just stop with the recipient and the people they encounter mid-sip. Given the popularity of luxury water bottles, there’s a good chance your stylish premium will make its way to social media, generating even more attention – and more engagement for your brand.

To maximize sharing, consider adding a note asking recipients to tag your brand on Facebook or Instagram, for a chance to win another unique premium. Given the popularity of these bottles, that added exposure could translate to significant earned media.

The Best Branded Water Bottles

If you’re considering branding your own high-end water bottles, it’s important to weigh the benefits and final “look and feel” of each, so you can choose the right product for your business. While tons of options exist, most fall into four main categories:

Insulated Water Bottles

Your clients are, no doubt, constantly on the move – and they need a premium water bottle that keeps up. For most, that means an insulated bottle that keeps drinks cooler, longer.

Stainless Steel Water Bottles

Many insulated bottles are, also, stainless steel. Given their finish, these bottles have a sleek, chic appearance that makes them easy to carry, easy to slip into a bag and easy to drink from, even on the move – they’re also incredibly durable.

Better still, because these bottles are so on-trend, your customers will no doubt want to show theirs off, and that will likely mean added eyeballs and added engagement.

Branded Water Bottles

Some of the top brands in the market are putting their names, logos and messaging on premium water bottles. Take advantage of this major trend wave by promoting your business with these bottles.

Glass Water Bottles

Glass water bottles inherently look and feel high end because of their delicate nature. Also, because glass doesn’t absorb taste or odor, these bottles tend to look and feel cleaner and fresher longer.

Our pick, all bottles considered? April’s Product of the Month: this Stainless Vacuum Tumbler. Available in five colors including a fun and on-trend teal, this 20-ounce tumbler is made of 18/8 stainless steel with a powder coated finish and dual wall vacuum seal construction. And, with a flip-top lid and straw, it’s easy for your customers to sip anywhere, anytime. To us, this one’s the best of the bunch, combining premium branding real estate with the benefits of an insulated bottle and sleekness of stainless steel. Best of all, this tumbler is on sale and starts at just $7.99 per piece.

Our Stainless Vaccuum Tumbler

Get in touch to learn more about April’s Product of the Month and other premium water bottle options.

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10 Fresh Ideas for Marketing to Moms


Moms have major spending power— an estimated $2.4 trillion. If you’re not marketing to them, your business is missing out. Moms make 85% of household purchases even when 50% of these products are marketed to males. However according to moms, many of the marketing strategies aimed at them aren’t getting it right.

10 Ideas When Marketing to Moms As highlighted above, getting it right with this audience has giant return on investment potential – and not just on Mother’s Day. Moms make these purchases year-round. Don’t make the mistake of pigeonholing your campaign around a single day once a year.

This amazing infographic does a phenomenal job explaining everything marketers are getting wrong when marketing to moms, while offering solutions to better engage this powerful audience. In summary? Moms (as they view themselves) are exhausted, flawed, social media savvy, and frankly, find motherhood emotionally complex. Painting them as the saint, hardest worker in the world, or being blatantly sexist isn’t reaching them. And frankly, it could be turning them away from your brand.

Below, we offer 10 fresh ideas for capturing this large audience, including both in-person and online. Whichever you choose, we caution you to really take in the infographic mentioned above, so that you don’t miss the mark with moms. Your campaign needs to be genuine, showing that your brand really gets the ups and downs, trials and tribulations, and of course, the joy of modern motherhood.
 

Marketing to Moms In-Person

 

Idea #1: Offer a Free Bonus Add-On

Consider offering a mini chair massage or small gift as a thank you for their purchase. This could be for spending a certain dollar amount over a set amount of time (for example, $100 over the course of a month), or simply as a “mom appreciation” day. Moms are constantly doing for others—namely their children. Offering them a reprieve, no matter how small, won’t go unnoticed. And hey, it just may push them to spend a bit more.

Idea #2: Give Out Branded and Reusable Grocery Bags

Our Shopping Promo Tote BagMoms are forever carrying things – diapers, wipes, snacks, sippy cups, extra clothes, blankets…the list goes on. While reusable grocery bags have surged in popularity for many shoppers, moms can always use the extra space. In the meantime, your brand is hitching a ride on someone pretty much constantly on the go.

Idea #3: Offer Kid-Friendly Deals or Promotions

Some examples could be a “kids eat free” lunch or dinner special, free kids nail painting when mom gets a manicure, or even a kid-friendly happy hour shopping deal, complete with juice and snacks to occupy them while mom shops. Regardless of the type of business you have, if you want to pull the moms in, don’t forget about their little loves, who are likely trailing behind them. Including them in your marketing strategy is a great way to appeal to moms—and hopefully win them over.

Idea #4: Offer Baby-Sitting

This is like the holy grail of sweet deals for any mom. Children are a wonder, but they’re also exhausting. Offering a short reprieve so mom can shop uninterrupted is HUGE. Ikea is a great example of this strategy in action with their Smaland, which essentially offers free babysitting while parents shop. This concept also works well in gyms and spas. If you can’t offer something as sweet as Smaland, you can still use the concept of occupying the children so mom can shop by having a “kiddie corner” space with cartoons, a comfy rug with large pillows for sitting on, snacks, and toys. Another idea? Host a weekly/monthly kiddie corner storytelling hour or craft. Same concept—mom shops, kids are occupied. Everyone’s happy.

Idea #5: Give Out Branded To-Go Tumblers and Travel MugsOur Triple Insulated Stainless Steel Custom Tumbler

Moms really can’t have too much coffee due to the combination of a busy life and little sleep. Coffee is basically a Moms lifeblood. Endear your brand to them by providing a container that not only lets them take it to-go but keeps it warm (or cold) while bouncing between work, playdates, school drop-offs, and ballet practice.
 

Marketing to Moms Online

 

Idea #1: Market to Moms on Facebook

Moms have a huge presence on social media and especially Facebook. BUT, your brand needs to be there for a reason, otherwise you’ll be ignored. Offer them something—a discount, a contest, an exclusive something they can’t get or find elsewhere. If you are asking them to buy something, make sure they can do it easily and quickly right from your ad or post, otherwise they’ll likely move on (remember, free time for a mom is usually limited).

Idea #2: Offer Free Shipping or Giftwrapping.

Everyone loves free shipping but remember, moms in-particular are buying a ton of stuff, on top of their already brimming lives. Ordering online is a huge timesaver—tack on a mom-discount in the way of free shipping and you’ll get their attention. Add free giftwrapping for moms (who are buying birthday gifts, holiday presents, teacher appreciation tokens, and more to earn a repeat customer.

Idea #3: Generate Buzz with a Social Media Campaign

Moms love sharing pictures and funny stories of their babes. Combine that with their use of social media and you’re onto something. Create a contest that relates to your product and let moms generate painfully cute content for you by using your unique hashtag. Highlight a picture (Instagram) or story (Facebook) every few days to keep momentum going over the course of the campaign, all of which (could) accumulate to a prize at the end of it (again, in-line with your product/service). Here are some great Instagram-specific ideas for a social media content campaign.

Idea #4: Build Trust from Moms

Create a marketing campaign geared at collecting recommendations and referrals. Moms trust other moms most. This is key to understand, because it means that regardless of how brilliant and convincing your campaign may be, it’s not going to compare to “real stories”. Use this to your benefit by inviting those in and making them part of your strategy. Create a point system with rewards for each review or referral. For instance, Albee Baby has a great reward program that credits purchases, reviews, and referrals.

Idea #5: Host a Contest

There are a ton of benefits to holding contests for your brand, like engaging prospective customers, and building your email marketing lists. What’s in it for the mom? A prize. Obviously, the greater the prize, the more eager moms will be to join in on the fun. Run a travel agency? A free vacation will have them practically salivating. Launching a beauty product? A gift basket of goodies for the overworked momma will be hugely appreciated. Contests can be part of Idea #3 (hashtag social media campaign) and Idea #4 (collecting recommendations and referrals). The good news—they can be done entirely online, expanding your audience across the nation, or even globally.

How moms do it all may forever remain a mystery (even to themselves), but it doesn’t mean they’re a complete enigma. Going after the mom audience has major potential due to their buying power but be sure you do so from a place of sincere care and understanding for their hectic lives. Offer solutions to their most common problems (Too much to do! Not enough me time!) and attract them with something that makes life easier for them, even if just for a few minutes.


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What Do Your Promotions Say About You?


This week’s Celebrity Apprentice featured a challenge from Buick, where the competitors were tasked with creating a “consumer focus event” to promote the Buick Verano. Buick executives made sure to give the teams a bit of advice regarding branding and positioning, letting them know that “We like a sense of humor, but it’s not beer advertising”, and “We’re all about changing consumer perceptions of this brand.”

The executives then proceeded to contradict everything they told the competitors by leaving them with logo stainless steel tumblers and imprinted jackets – safe, traditional items that do nothing to reinforce the goal of changing the Buick brand image, one that is associated with a conservative attitude and old people.

While there was nothing terribly wrong with these items (the jackets were from OGIO, and they DO make great stuff), you’d think that a company like Buick would be able to go out on a limb with their promotional swag. Their massive budget can certainly support some creative risk-taking, so why not try something novel and unique, or even design a custom promotional product from scratch? The point is that your choice of promotional products can say a lot about you. If you’re looking to change consumer perception of your brand and put your sense of humor on display, you’ll have to do a little better than custom tumblers.

So – what do YOUR promotional products say about YOU?