Fog Screen for Future Promotions?

Will this fog screen be the billboard of tomorrow? Adobe made a big splash with interactive billboards recently, but they still needed an actual wall to put them on. New image projection technology using “dry” fog could open up new opportunities to advertise. Here are some technical details:

“Using nothing more than tap water and ultrasonic waves, FogScreen projection screen machines employ a patented technology to create a smooth foggy airflow that captures images just like a screen. You can walk right through a FogScreen projection screen without getting wet. The microscopic fog droplets actually feel dry to the touch, just like air.”

It seems very similar to a recent holographic concert performance by the Gorillaz. A visually arresting performance, it was technically mostly smoke and mirrors.

(via The Adverlab)

fog screen

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