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Follow-up: Sony Is Doing Giveaways for the PS3 Launch


A couple days ago I wrote about the Sony PS3 launch as a great example of how to identify the folks who are most devoted to your brand and reward them. I was also hoping they wouldn’t miss the opportunity to spread a little promotional love. Turns out, they did have teams in custom windbreakers handing out PS3 schwag to the devoted fans camped out to buy the consoles.

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