A couple of months ago Mailchimp found themselves on the verge of a very big milestone – one million users! Faced with this looming achievement they did what any other fun and web-savvy company would do: they put together a massive promotional giveaway campaign to celebrate!
Mailchimp planned to start their giveaway as soon as they hit their goal, so weeks before the one millionth registration they set up a real-time online countdown that everyone could follow. Visitors were encouraged to bookmark the page and check back often (“it could happen at anytime!”), or sign up for their newsletter list to be notified when the giveaway was about to start.
Mailchimp was kind enough to share their subscriber stats during September, proving that promotional giveaways do work for increasing your subscriber list, even with a double opt-in!
Clearly there were a ton of people interested in Mailchimp’s free swag. The company managed to give away 1,000 custom stuffed animals, 2,000 custom hats, and 10,000 promotional shirts in less than an hour!