It’s been 10 years since Dr. Dre launched the Beats™ brand; a move that paved the way for a shift in pop culture and fashion. Loungewear and activewear, by brands such as Lululemon® and Nike®, became the norm for shopping dates, birthday parties and lunches on weekends. Brands such as FitBit®, Bose® and Bang & Olfsen® competed with Beats™ in the headphones and wireless space while at the same time, music streaming technology such as Spotify® and Pandora® gave consumers the ability to listen to what they wanted, when they wanted.
Isn’t that just amazing how technology can shift the paradigm? Bluetooth technology was formalized around 1997 and now, barely 20 years later, it’s everywhere!
Here at ePromos, we often get asked “What’s the difference between Wi-Fi & Bluetooth”? Before we give you some of our top tech giveaway ideas on how you can connect with customers using Bluetooth, let’s review:
Wi-Fi & Bluetooth Differences
Bluetooth and Wi-Fi are often confused because both are used to transfer data wirelessly, but they’re actually very different. A common question most people have about Bluetooth technology is whether you need a Wi-Fi connection to pair Bluetooth devices.
A Wi-Fi (Wireless Fidelity) is designed to transport large amounts of data between computers and the Internet, often over great distances. Coverage can range from a few feet to an entire airport. It can involve elaborate security and it generally uses higher power levels. Wi-Fi also connects multiple computers and devices over a wireless network. By far the most typical Wi-Fi scenario for consumers consists of a central base station (wireless router) installed by an Internet provider in a home or business. It sends out what might be thought of as invisible Internet “rays” around the house that can be tapped into by any laptop, smartphone or tablet within their range to get online.
Bluetooth communicates directly with a paired gadget, such as a cell phone to a Bluetooth Speaker, a computer to a Bluetooth mouse, or an iPad® to a Bluetooth keyboard. If both devices have Bluetooth technology, they will pair without wires and seamlessly without an Internet connection. Another good thing about Bluetooth technology is that it’s functional everywhere and anytime as long as you have a power source.
Bluetooth and Wi-Fi are complementary technologies, not rivals, and you can easily use both together to make your electronic gadgets work more conveniently for you!
Bluetooth is a direct device-to-device technology which requires two devices to be paired. Linking two devices is typically very easy when they are close to one another. No Wi-Fi connection is needed, and no password is needed. Bluetooth creates a 33-foot radius of wireless network, called a Personal Area Network (PAN) or piconet. The PAN radius is intentionally limited in order to keep power drainage to a minimum. People using portable devices appreciate that Bluetooth is battery friendly, which is one of the key reasons why it has become so essential in our mobile society. Please note: there are claims of a 200-foot range for Bluetooth, however in practice, the range is usually much less. In addition, walls, solid surfaces and electrical interference can reduce the advertised range.
Now that you have a better understanding of how it all works, here are some Bluetooth giveaway ideas to help you connect more with your target audience – whether they’re customers, colleagues, students or friends.
Bluetooth Technology Giveaways:
• Earbuds to encourage recipients to listen to their favorite podcast or audio book •Wireless Bluetooth earbud sets to encourage fitness
• Speakers in all shapes and sizes to play music – these are always a hit!
• Bluetooth drinkware for tailgating, playing golf or at the beach
• Keyboards to use with a laptop at the office or at home
• Unique giveaways to really stand out
Since wireless technology, regardless of the brand, has a high-perceived value, you don’t have to “break the bank” to make a favorable impression. Call us, the Promo Know-How People, to determine the right Bluetooth promotion for your brand, or for any of our other tech giveaway ideas.