Here’s another example of a creative candy trade show promotion as seen at ad:tech New York. In this case, email.com has dispensers so attendees can make their own custom candy mix. Much like Kontera’s wheel of promos, this encourages interactivity, which at a trade show is a good thing. It’s also a perfect tie-in if you have the capability of personalizing your product offering for your customers. For more candy-related stuff, check out Mindset Media’s M&Ms and custom candy in your company colors. You can also do custom chocolate bars as a promo food item.