Door-to-Door Advertising

After being denied booth space at a big industry trade show, Commercial Trader magazine decided to bust out the big guns and go guerrilla. These promotional floor mats were placed outside the bed & breakfast rooms of guests who were in town to attend the convention. The promotion included a doormat with a toy tractor that appears to be “harvesting” the fabric on the mat, as well as a free copy of the directory. Kudos to Commercial Trader for turning lemons into lemonade, and finding a way to engage attendees before they even set foot in the trade show venue!

commercial-trader-door mat

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