Promotional sheep are causing outrage in the Netherlands, while generating brand awareness for hotels.nl, a Dutch hotel reservervations company. The sheep allegedly violate a ban on roadside advertising in the town of Skarsterlan, which is fining hotels.nl (but not the sheep themselves) 1,000 euros a day. The project manager at Easy Green Promotions who came up with the promotion hopes to expand to 25,000 sheep. File under: sheepvertising. (Via the New York Times)
If only the sheep knew what’s happening.