If You’ve Got Great Schwag, Promote It!

The Society of News Design went to the trouble of putting together some really nice bags of promos for their Boston conference. They also went so far as to put up a photo and description of the contents on their own blog. I’m surprised I don’t see this more often. After all, it’s a great way to generate some excitement and a nice way to thank sponsors. I also like their use of the promotional drawstring backpack, which is kind of the conference tote bag of the new millennium.

snd-swag bag

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