SES NY 2006: Best in Show, Part 1

DoubleClick’s booth promoting DART Search was my overall promotional winner at the show, starting with the window ads on the sides of the hall at the entrance to the show floor. I didn’t read everything, but it was easy to tell where their booth was and why I should go (a Treo raffle), and they’d already made one impression before I even got near their booth. Coming up, two more ways they made an impression.

dart windows

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