Trade Show Promos: Making Friends, Finding Booths

How do trade show promos work? Here’s a video clip from the Intel Developers Forum in Taipei where a cool promo sparks a conversation and generates some interest in the company’s booth. Granted, getting people to your booth is only half the battle, but when you’ve made an investment in exhibiting, it’s important. A cool giveaway that starts hundreds or thousands of conversations like this on the trade show floor can make the best out of a bad booth location and generate some serious buzz. Here’s another great trade show giveaway idea we featured previously. (via Textura Design Blog)

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