For marketers, U.S. trade shows bring some major opportunity. They’re among the most valued and used marketing strategies in the U.S., according to Statista, and they’re consistently ranked high in effectiveness.
When you want to get face-to-face with customers and prospects, and skyrocket your brand awareness, there’s nothing like jetting off to a trade show.
It’s where business happens.
Eighty-one percent of trade show attendees have purchasing authority, according to the Center for Exhibition Industry Research (CEIR), which means that four out of five attendees are potential customers.
And guess what? They want to see what your company is all about. The #1 reason for attending trade shows is to see new products. CEIR reports that this has been the top attendance draw for more than 25 years.
Let’s take a closer look at U.S. trade shows.
When are they held? What are the most popular industries for trade shows? Our infographic below details these answers. Be sure to check out our guide to custom tradeshow giveaways, too.