Using Color to Reinforce Your Brand

google pens This is yet another example of how Google uses the color of their promotional items to reinforce their brand. Previous examples, like the Google mood radio and Google fan and glow ice cubes all incorporated the use of bright primary colors to invoke the feel of Google’s logo. In this case, while each individual pen was only one color, taken together, the variety of colors accomplished the same thing. The pens themselves may have also been inexpensive enough to give out several colors to each recipient. Our web site is unique in that it allows you to filter by item color, so you could actually find, for example, all the red tradeshow giveaways quickly and easily.

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