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Guerrilla Bookmarks: “Mr. and Mrs. Mishra”


This nifty guerrilla promotion comes to us all the way from India. To promote a TV series about a cunning crime-solving couple (Mr. and Mrs. Mishra), custom bookmarks were placed in the middle of mystery novels at various bookstores. Customers who were already on the lookout for some good mystery fiction were the ones on the receiving end of this promotion, so the campaign’s targeting was right on-point. Use this as a guiding example the next time you’re trying to find and distribute a promotional product that is guaranteed to reach your niche audience!

custom bookmarks


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