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SXSW 2008: A Lot of Schwag


South by Southwest is probably the biggest independent music conference in the world, with hundreds of bands, thousands of attendees and lots of free stuff. Ever have to put together conference kits? Well, if you feel sorry for yourself, just check out how many goodie bags the folks at SXSW have to put together every year. In addition to the bags that are given out at the conference, there’s loads of other stuff given out by bands, record labels and sponsors. For a lot of attendees, the free stuff is a highlight of the event. Or at least something to arrange carefully, photograph and post online, generating additional exposure for the organizations giving it out.

sxsw-2008 schwag


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